Director of Fitness Services

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $80k / year

⏰ Full Time

🔴 Lead

👔 Director

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TruFit Athletic Clubs

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2006

🧘 Wellness

👥 B2C

💰 $100k Series unknown on 2022-10

Wellness • B2C

TruFit Athletic Clubs is a locally led chain of fitness clubs focused on building a more powerful you by delivering convenient, safe, and high-quality member experiences. The hands-on ownership team emphasizes stability and foundational strength, offering elite programming, reliable services, and customized athletic facilities designed to earn and retain membership through consistent value and experience.

📋 Description

• Establish a strategic vision for Fitness Services aligned with TruFit goals and industry trends • Partner with the COO and Fitness leadership to drive participation, revenue growth, and brand positioning • Monitor business performance and improve attendance, cost per head, class formats, and supplement performance • Lead the design, implementation, and continuous improvement of Team Training programs, including Combo 6 and TruPower • Oversee content creation for launches, seasonal/holiday programming, and special events • Ensure programming aligns with industry standards, safety guidelines, and compliance requirements • Use TruFit’s app and digital platforms to develop scalable training resources and video content • Provide leadership and guidance for SGPT and PT practices across the organization • Mentor and support District Team Training Coordinators through training, education, and feedback • Establish evaluation standards and feedback mechanisms for coach performance • Implement program evaluation methods measuring effectiveness, member satisfaction, and financial impact • Partner with HR and Operations on standards, certifications, and compliance protocols • Collaborate with Regional Directors of Fitness to support new and existing programs • Design and deliver sales training to drive enrollment and member engagement • Conduct competitive analyses and identify opportunities to differentiate TruFit’s Team Training • Drive performance toward supplement revenue and Test Drive a Training booking goals

🎯 Requirements

• 5+ years of progressive leadership experience in fitness programming, personal training, or group training • 3 years minimum in program design • Proven success in developing and scaling fitness programs across multiple locations • Expertise in SGPT and PT programming, with ability to coach and mentor at all levels • Strong business acumen with experience in driving revenue growth and program adoption • Excellent communication, facilitation, and presentation skills • Demonstrated ability to balance creative content development with compliance and operational requirements • Current fitness certifications (NASM, ACE, ACSM, NSCA, or equivalent) • Ability to travel up to 30% for compliance, launches, and events

🏖️ Benefits

• Bonus • Equal opportunity employer

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