eCommerce Marketing Manager

🔥 14 hours ago

🐊 Florida – Remote

infoinfo

⏰ Full Time

🟡 Mid-level

🟠 Senior

🛍️ E-commerce

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Trulieve

5001 - 10000 employees

Founded 2016

🏥 Healthcare

🍽️ Food & Beverage

⚕️ Healthcare Insurance

Healthcare • Food & Beverage • Healthcare Insurance

Trulieve is a fast expanding cannabis organization dedicated to helping patients regain their quality of life through medicinal and recreational marijuana. The company prides itself on diversity, social responsibility, and innovation within the cannabis industry, and offers various career opportunities across corporate, production, and retail sectors.

📋 Description

• Lead eCommerce merchandising across assigned digital storefronts using category, assortment, and customer shopping data • Own product discovery and digital store presentation, including product ranking, categories and collections, navigation, filters, product linking, onsite search, and promotional placement • Optimize customer entry points and landing pages as “mini stores” with relevant products, categories, promotions, and clear shopping paths • Use Power BI, GA4, and storefront performance data to identify opportunities across entry, product discovery, browse, search, add-to-cart, and checkout • Partner with state leaders and cross-functional teams including Pricing & Promotions, Web Content, Retail, Product Information, and CRO • Monitor and build weekly read-outs of digital merchandising KPIs and operating standards • Support transition to the future eCommerce merchandising operating model by setting priorities, QA standards, runbooks, escalation paths, and team responsibilities • Prepare product data, taxonomy, merchandising rules, and promotional requirements for Akeneo PIM, Adobe Catalog Service, Talon.One, and Hyper

🎯 Requirements

• Preferred (not required): Bachelor’s and/or Master’s degree in Marketing, Advertising, and/or Data/Business Analytics/Science • 3–5+ years of eCommerce experience, preferably in high-volume retail or CPG • Cannabis industry experience preferred • Proven track record improving digital customer experiences and driving revenue through merchandising and conversion optimization, including Analytics, A/B testing, Search, SEO, Deep links, and Journeys • Strong understanding of mobile-first UX, performance metrics, A/B testing, and eCommerce platforms • Adobe Commerce/Magento/Adobe Experience Manager (AEM) preferred • Required technology proficiency: Enterprise CX/UX/UI, CMS, Power BI, AEM, CRM, eCommerce, GA, GTM, or similar • Ability to manage multiple projects and deadlines • Excellent interpersonal and communication skills • Ability to thrive in matrix environments and build relationships with cross-functional stakeholders

🏖️ Benefits

• Comprehensive benefits package • Paid time off

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