Manager, Copywriting

Job not on LinkedIn

🔥 0 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

📝 Copywriter

👻 Ghost score 14%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Trulieve

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2016

🏥 Healthcare

🍽️ Food & Beverage

⚕️ Healthcare Insurance

Healthcare • Food & Beverage • Healthcare Insurance

Trulieve is a fast expanding cannabis organization dedicated to helping patients regain their quality of life through medicinal and recreational marijuana. The company prides itself on diversity, social responsibility, and innovation within the cannabis industry, and offers various career opportunities across corporate, production, and retail sectors.

📋 Description

• Lead the copywriting function as a hands-on creative leader, establishing standards for quality, consistency, and creative excellence • Provide strategic and editorial direction across the business • Directly manage one Senior Copywriter in Florida • Own copy development for major campaigns, brand launches, promotions, and high-visibility initiatives across channels • Contribute strategic messaging recommendations and partner with designers and creative leads from concept through execution • Steward brand voice and positioning across the Trulieve portfolio • Develop messaging frameworks, voice, tone, and copy standards for Trulieve, house brands, and partner brands • Ensure copy adheres to applicable marketing compliance standards and partner on risk-mitigating creative solutions • Collaborate with Creative Leadership, Marketing Operations, Brand, Digital teams, State Marketing, and other stakeholders • Represent Copy in strategic initiatives and working groups to streamline communication and workflows • Pioneer AI-assisted creative workflows and prompt development standards • Use customer insights and campaign performance to inform messaging decisions • Identify opportunities to elevate quality, efficiency, and scale

🎯 Requirements

• Bachelor's degree in Communications, English, Journalism, Creative Writing, Advertising, Marketing, or a related field, or equivalent professional experience • Minimum 10 years of professional copywriting, content, advertising, or strategic communications experience, including experience leading copy strategy, brand voice, or a copywriting function • Portfolio demonstrating exceptional writing, editing, conceptual thinking, brand voice development, and multichannel marketing execution across brands and audiences • Proven ability to develop and govern brand voice, messaging frameworks, copy systems, and positioning across multiple brands, markets, or regulated environments • Strong editorial judgment, problem-solving skills, and attention to detail • Experience leading, mentoring, or directing copywriters or creative talent while maintaining active involvement in high-level writing • Ability to present concepts and strategy to leadership and stakeholders and build alignment across cross-functional teams • Ability to interpret briefs, identify information gaps, manage multiple priorities, and work in a deadline-driven environment • Experience writing for digital marketing channels including web, e-commerce, email, SMS, CRM, mobile app, social media, or paid media • Understanding of customer journeys, audience segmentation, content strategy, conversion principles, and performance-informed creative development • Working knowledge of SEO and answer engine optimization (AEO) principles and content optimization • Experience using generative AI and AI-assisted tools for prompt development, content creation, refinement, and workflow efficiency • Excellent communication, collaboration, presentation, leadership, and organizational skills • Must meet company employment, age, and background-screening requirements applicable to the role and work location • Ability to thrive in a fast-paced, dynamic, deadline-oriented work environment • Flexibility of hours; some nights and weekends required • Preferred: experience in retail, consumer packaged goods, cannabis, wellness, hospitality, regulated categories, centralized copy functions, brand systems, content governance, CMS, DAM, Monday.com, or creative workflow platforms

🏖️ Benefits

• A comprehensive benefits package including paid time off • Remote work available