Senior Direct Response Copywriter

🕒 Yesterday

🗣️🇩🇪 German Required

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Logo of Health Routine

Health Routine

11 - 50 employees

Founded 2018

🏥 Healthcare

🍽️ Food & Beverage

🧘 Wellness

Healthcare • Food & Beverage • Wellness

Health Routine is an Austrian direct-to-consumer online retailer offering natural, science-backed supplements and cosmetic care products to support everyday wellbeing. The company sells nature-inspired formulations and topical care (nail growth serums, skin care pens, foot-care and wart pens) as well as dietary supplements (e. g. , magnesium for migraine support, omega‑3) developed with experts, produced in their own Austrian laboratory, cruelty-free, and backed by a 365-day money‑back guarantee. Health Routine focuses on easy-to-use, integrable routines for consumers seeking natural wellness and beauty solutions.

📋 Description

• Write sales pages, advertorials, and VSLs (video sales letters) • Communicate products in a way that makes the target audience feel understood and compels them to click • Precisely articulate the target audience’s worries, fears, and needs • Work closely with media buying and creative teams • Analyze reports, develop concepts, and optimize campaigns • Provide creative concepts for paid video ads • Develop high-converting copy aimed at acquiring new customers • Work on a copy case study as part of the application process and discuss it in a personal interview

🎯 Requirements

• Relevant experience in (direct response) copywriting • Strong marketing knowledge • Use modern AI tools for audience and competitor research • Experience with Voice-of-Customer analysis • Use AI tools to develop new angles and rapidly produce copy variants • Experience with AI image generation to visually represent ideas • Open-mindedness and willingness to try new approaches • Quick grasp of concepts and rapid integration of new ideas and insights • Native-level German language skills, spoken and written • Fluent English communication

🏖️ Benefits

• Professional development and access to courses, masterminds, and a network • Ambitious, fast-growing team with a clear vision, flat hierarchies, and an open, honest culture • Work on products that help people and solve real problems • Flexible, autonomous working style • Option to work 100% remotely or on-site at the Innsbruck office • Flexible working hours • Competitive, performance-based salary • Opportunity for additional bonuses for top-performing copy

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