Senior Social Media Strategist

🔥 13 hours ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟠 Senior

💕 Social Media Manager

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Trulieve

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2016

🏥 Healthcare

🍽️ Food & Beverage

⚕️ Healthcare Insurance

Healthcare • Food & Beverage • Healthcare Insurance

Trulieve is a fast expanding cannabis organization dedicated to helping patients regain their quality of life through medicinal and recreational marijuana. The company prides itself on diversity, social responsibility, and innovation within the cannabis industry, and offers various career opportunities across corporate, production, and retail sectors.

📋 Description

• Implement social strategy led by the Senior Social Media Manager for specific markets • Document Trulieve’s corporate social media branding, tonality, and identity across multiple platforms • Capture video content across in-store activations, community events, and physician engagement • Build social calendars and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification • Lead and mentor content creatives by providing direction and guidance for program execution • Generate, edit, publish, and share daily original text, images, video, or HTML content • Set up and optimize company pages on social media platforms • Moderate user-generated content according to community moderation policies • Capture and analyze social data, metrics, insights, and best practices to improve performance • Collaborate with other departments to manage reputation, identify key players, and coordinate action • Develop brand tone and voice and lead copywriting on Trulieve corporate channels • Report to the Senior, Social Media Manager on the Digital Marketing team

🎯 Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or similar preferred but not required • 4+ years of social media management experience preferred • Experience with Sprinklr, Hootsuite, HubSpot, Meltwater, or similar • 40–50% travel for field visits throughout Florida and Georgia • Flexibility to work nights and weekends • Must be available to work occasional evenings, weekends, and holidays • Technology proficiency • Ability to work in a fast-paced growth environment • 40 hours weekly

🏖️ Benefits

• Comprehensive benefits package including paid time off • Flexible hours depending on business needs • Remote work available • Flexible scheduling • Opportunity to work in a fast-growing industry • Professional mentorship and team collaboration opportunities