Senior Creative Strategist, Performance Advertising

Job not on LinkedIn

🔥 0 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

💵 $105k - $150k / year

⏰ Full Time

🟠 Senior

🎨 Creative Strategist

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Truvani

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2018

👥 B2C

🛍️ eCommerce

🧘 Wellness

B2C • eCommerce • Wellness

Truvani is a consumer food and wellness brand that makes clean-label nutrition products, including plant-based protein powders, whey and grass-fed collagen peptides, snack bars, and supplements. The company emphasizes organic, non-GMO ingredients with minimal, transparent ingredient lists and markets direct-to-consumer online while also selling in major retail stores across the U. S.

📋 Description

• Set the strategy. Own advertising creative strategy across Meta and YouTube (with TikTok and Pinterest as we expand), from concept through weekly launch • Lead the team. Lead and develop a small team of in-house creators, video editors, and designers, plus retained freelance talent — briefing, reviewing, and giving direction that raises the bar on every ad sprint • Write what converts. Write hooks, scripts, and creative briefs grounded in consumer psychology and direct-response principles, not trends alone • Do the homework. Research customers, competitors, and category trends (including tracking competitor ads) to identify creative angles worth testing • Test relentlessly. Run a structured, weekly testing cadence — tracking hook rate, CTR, CPA, and ROAS — and use the data to decide what to iterate, scale, or kill • Collaborate cross-functionally. Partner closely with media buying, marketing, and brand teams to keep every asset on-strategy and on-brand • Develop your people. Mentor and grow your team's craft while keeping multiple campaigns moving in a fast-paced, high-expectation environment

🎯 Requirements

• 5+ years of experience in performance creative, growth marketing, or advertising creative strategy, with a track record of campaigns that measurably moved CTR, CVR, CPA, or ROAS • Deep experience developing advertising creative for Meta, including: short-form stories, reels, statics, videos • Meaningful YouTube advertising experience, including multiple formats such as six-second bumpers, YouTube Shorts, creator-led paid video, testimonial ads, and Demand Gen creative • 2+ years of experience directly managing people — whether direct reports, an in-house creative team, or a roster of freelance creators and designers — with real examples of how you've developed and directed that team's output • Deep, applied knowledge of consumer psychology and direct-response advertising principles (think Schwartz, Ogilvy, Halbert) — you can explain why an ad works, not just that it does • Comfort with creative performance tools and workflows (e.g., Meta Ads Manager, Ads Library, Foreplay, Motion, North Beam, or equivalent) — you don't need to be the analyst, but you read the data yourself • A portfolio or reel of campaigns you've led or briefed, with performance context you can speak to • Experience in health, wellness, supplements, or CPG is a strong plus, but a genuine interest in the category is required • Excellent organization and follow-through — you can run multiple campaigns and creative sprints at once without dropping a thread

🏖️ Benefits

• Health benefits available after 60 days • 401(k) benefits with employer matching available after 60 days • Paid time off and paid holidays • Paid family leave • Remote work stipend • Education and professional-development stipend • Monthly Truvani store credit