Creative Content Strategist

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🔥 1 minute ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

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ButterflyMX

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2014

🔐 Security

🔧 Hardware

🏠 Real Estate

💰 Private Equity Round - ButterflyMX on 2025-01

Security • Hardware • Real Estate

ButterflyMX is a provider of integrated property access control and security solutions for multifamily, commercial, student housing, and gated communities. The company combines sleek hardware—video intercoms, security cameras, smart locks, keypads, vehicle access readers, and package room systems—with cloud-managed software so property owners, managers, residents, and visitors can control access via smartphones, automate operations, and integrate with existing proptech. ButterflyMX focuses on improving security, streamlining building operations, and enhancing resident experience across thousands of properties.

📋 Description

• Conceptualize and deliver high-impact campaigns with clear value propositions that resonate with our diverse B2B2C audience, from real estate developers, owners, and property managers to residents, vendors, and visitors. • Gather and analyze performance data, customer feedback, and buying signals to pivot our creative strategy based on data. • Collaborate cross-functionally to understand technical updates and translate them into intuitive, value-driven content narratives. • Partner with the marketing team, to ensure seamless execution, platform-native formatting, and consistency. • Leverage existing and new A.I. tools and workflow builders to efficiently execute, produce, and scale your creative concepts without sacrificing brand voice or quality. • Design distribution flywheels that maximize asset leverage, ensuring every core piece of content organically amplifies our reach.

🎯 Requirements

• 3-5 years of experience in B2B content strategy, growth marketing, SEO/GEO, and digital audience development, preferably at P/E backed companies. • Proven experience successfully leveraging LLMs (e.g., ChatGPT, Claude, Gemini) for automated and scalable content creation. • Working experience using workflow automation tools such as Zapier, n8n, MESA, or Workato to automate content creation and distribution. • Familiarity with HubSpot, WordPress, Salesforce, Google Suite, and other common workplace software. • Experience or strong familiarity with B2B2C content and marketing best practices and frameworks. • Track record of distributing across multiple channels, including WordPress, Facebook, LinkedIn, YouTube, Vimeo, social, and email. • Data literacy with a demonstrated ability to collect, analyze, and interpret metrics and conversion data on Google Analytics and Ahrefs to inform creative decisions. • Exceptional collaborative and communication skills, with experience managing stakeholders cross-functionally. • Proven experience leveraging AI tools in professional settings. ButterflyMX is an AI-forward organization, and the ability to optimize efficiency using AI is crucial in every role.

🏖️ Benefits

• Comprehensive Medical (ButterflyMX covers 90% of the cost), Dental, and Vision plans (ButterflyMX covers 100% of the cost) starting day 1 • 401(k) plan with a match • 13 paid holidays, 25 PTO days • Paid Family Leave • Employee Assistance Program • Quarterly self-care stipends • Access to optional benefits including pre-tax flexible healthcare spending accounts (FSA and HSA), Dependent Care FSA, and Commuter Benefits, as well as optional Supplemental Life, AD&D, Hospital Indemnity, Disability, Legal, Accident, Critical Illness, Pet, and Personal Liability Insurance • And more!