Creative Lead – Performance Marketing

Job not on LinkedIn

🔥 2 hours ago

☕ Washington – Remote

☕ Washington – Remote

💵 $115k - $145k / year

⏰ Full Time

🟠 Senior

🎨 Creative Strategist

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TGD

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤝 B2B

B2B

TGD is a company, also known as Ten Gun Design, Inc. , that appears to be involved in creative or design services. The company's online presence suggests a focus on providing work services, potentially related to design or digital solutions. The specific nature of their services isn't detailed, but the emphasis on design indicates a possible involvement in areas such as graphic design, branding, or web design.

📋 Description

• Define paid media creative frameworks across Meta, YouTube, TikTok and other priority channels; codify hooks, formats, messaging, pacing, and platform-native best practices. • Build the learning agenda with media and analytics teams; set hypotheses, variants, audience logic, success metrics, and readout plans for A/B and multivariate tests. • Translate historical and in-market performance into future creative direction, templates, and standards that improve CTR, CVR, CPA, ROAS, and LTV signals. • Rapidly concept, storyboard, provide art direction, create and adapt templates, select and/or capture gameplay footage, and support lightweight static and video asset iteration as needed. • Partner with media, analytics, localization/regional, and influencer/creator teams to connect creative strategy to media plans, measurement, market nuance, and creator amplification. • Maintain performance marketing creative playbooks, test libraries, and modular asset guidance that scales across global campaigns and growth initiatives.

🎯 Requirements

• 6+ years experience in performance marketing creative, paid social and/or digital creative strategy, growth marketing, or related experience • Proven experience as a personal content creator or hands-on publisher on TikTok, YouTube, Instagram, Twitch, or similar platforms • Proven hands-on experience designing and iterating paid social and video assets, with demonstrated proficiency in static design, template development, resizing/versioning, and lightweight video editing workflows • Proficiency in Adobe Creative Cloud specifically Photoshop and Illustrator; comfortable creating, adapting, resizing, and versioning static assets and templates • Ability to support lightweight video/asset workflows, including concepting, rough cuts, gameplay capture and/or selection, reference development, and creative direction for art or templates • Fluency with performance metrics and learning agendas, including CTR, CVR, CPA, ROAS, LTV signals, audience/placement reads, and test interpretation • Proven ability to partner with media, analytics, localization/regional, creative, and influencer teams in fast-moving campaign environments • Animation or motion design capabilities, such as After Effects or similar tools, to support short-form video and performance asset iteration • Proven understanding of native engagement patterns from direct practice • Familiarity with modern measurement and marketing technology foundations such as MMM, CAPI, tagging/event signals, and attribution constraints • Performance-first creative judgment; analytical and hypothesis-driven • Hybrid maker and leader mindset: able to move quickly from insight to concept to asset, while also setting strategic direction, codifying learnings, and guiding scalable performance creative systems • Platform-native taste; understands what works in social feeds without losing brand quality. • Required: Gaming, entertainment, creator economy, or culturally driven brand experience.

🏖️ Benefits

• Medical, dental, vision, basic life/AD&D, long-term disability, and employee assistance programs • Additional voluntary benefits like short-term disability plans and health coverage for dependents • 401(k) & HSA • Competitive PTO plan • 12 paid holidays throughout the calendar year, plus additional floating holidays