Truvani
11 - 50 employees
Founded 2018
👥 B2C
🛍️ eCommerce
🧘 Wellness
B2C • eCommerce • Wellness
Truvani is a consumer food and wellness brand that makes clean-label nutrition products, including plant-based protein powders, whey and grass-fed collagen peptides, snack bars, and supplements. The company emphasizes organic, non-GMO ingredients with minimal, transparent ingredient lists and markets direct-to-consumer online while also selling in major retail stores across the U. S.
Senior Creative Strategist, Performance Advertising
Job not on LinkedIn
🔥 0 minutes ago
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Truvani
11 - 50 employees
Founded 2018
👥 B2C
🛍️ eCommerce
🧘 Wellness
B2C • eCommerce • Wellness
Truvani is a consumer food and wellness brand that makes clean-label nutrition products, including plant-based protein powders, whey and grass-fed collagen peptides, snack bars, and supplements. The company emphasizes organic, non-GMO ingredients with minimal, transparent ingredient lists and markets direct-to-consumer online while also selling in major retail stores across the U. S.
📋 Description
• Set the strategy • Own advertising creative strategy across Meta and YouTube • Lead a small team of in-house creators, video editors, and designers • Write hooks, scripts, and creative briefs • Research customers, competitors, and category trends • Run a structured, weekly testing cadence • Partner closely with media buying, marketing, and brand teams • Mentor and grow your team's craft while keeping multiple campaigns moving
🎯 Requirements
• 5+ years of experience in performance creative, growth marketing, or advertising creative strategy • Deep experience developing advertising creative for Meta • Meaningful YouTube advertising experience • 2+ years of experience directly managing people • Deep, applied knowledge of consumer psychology and direct-response advertising principles • Comfort with creative performance tools and workflows • A portfolio or reel of campaigns you've led or briefed • Excellent organization and follow-through
🏖️ Benefits
• Health benefits available after 60 days • 401(k) benefits with employer matching available after 60 days • Paid time off and paid holidays • Paid family leave • Remote work stipend • Education and professional-development stipend • Monthly Truvani store credit
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