Product Marketing Consultant

Job not on LinkedIn

🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $97.1k - $145.7k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🪄 Product Specialist

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Merative

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2022

⚕️ Healthcare Insurance

☁️ SaaS

🤖 Artificial Intelligence

Healthcare Insurance • SaaS • Artificial Intelligence

Merative is a healthcare data, technology, and analytics company. It offers a range of solutions aimed at improving health outcomes by focusing on clinical decision support, healthcare analytics, medical imaging, clinical development, and health and human services. Key products and services include Micromedex for clinical decision support, Zelta for clinical data management, Merge for imaging solutions, and Truven for healthcare analytics. Merative serves a diverse client base, including healthcare providers, life sciences companies, governments, health plans, and employers. The company is dedicated to enhancing healthcare delivery and decision-making by leveraging real-world data and advanced analytics to provide actionable insights and tailored solutions.

📋 Description

• Develop clear, compelling value propositions based on product positioning • Translate complex clinical research capabilities into customer-centric messaging • Maintain consistent product messaging across marketing and sales channels • Partner with Product Management to own the marketing planning, coordination, and execution of launches aligned to the product roadmap • Develop marketing and sales collateral to support go-to-market plans for new features and solutions • Create tools and assets to support the sales process (pitch decks, battlecards, one-pagers) • Train sales teams on product messaging and positioning • Conduct competitive analysis to maintain a current view of how Zelta’s CDMS platform functionality compares to competing solutions • Gather customer insights on product usage to refine positioning and messaging • Create repositories of product usage data, testimonials, and customer feedback, including key stats and quotes to be leveraged in marketing and sales materials • Coordinate all analyst activities and upcoming industry reports • Partner with Marketing Lead to develop a program for customer and partner marketing (outlining options for co-marketing and project plans) • Own coordination and assist in content development (i.e., case studies) for customer and partner marketing projects • Develop an editorial calendar for press releases and newsroom posts related to product releases and customer usage, in partnership with Marketing Lead and communications team • Support ad hoc reporting to help maintain visibility into campaign and overall marketing performance

🎯 Requirements

• 4+ years of product marketing or related experience (B2B SaaS or health tech preferred) • Experience partnering with Product and Sales teams • Ability to simplify complex technical concepts into clear, compelling narratives across different formats (e.g. case studies, product one-pagers, landing pages, etc.) • Experience supporting product launches and overseeing a product roadmap schedule • Ability to standardize processes and oversee execution across multiple workstreams • Bachelor’s degree is required. Graduate degree (MBA or similar) preferred.

🏖️ Benefits

• Remote first / work from home culture • Flexible vacation to help you rest, recharge, and connect with loved ones • Paid leave benefits • Health, dental, and vision insurance • 401k retirement savings plan • Infertility benefits • Tuition reimbursement, life insurance, EAP – and more!