Senior Manager, CRM Lifecycle

🕒 April 9

🏢🏡 San Francisco – Hybrid

💵 $158k - $197k / year

⏰ Full Time

🟠 Senior

🏆 Customer Success

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Turo

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2010

🚗 Transport

🏪 Marketplace

💰 $35.2M Venture Round on 2022-03

Transport • Marketplace

Turo is a peer-to-peer car sharing marketplace that allows vehicle owners to rent out their cars to others. The platform provides a wide selection of vehicles to rent, from everyday cars to luxury and exotic cars, and facilitates rentals at numerous airports and cities across the world. Turo offers hosts tools to manage their rentals and provides insurance and protection plans for both hosts and renters. The company's services make car rental more accessible and convenient, skipping traditional car rental counter hassles and paperwork.

📋 Description

• Lead Turo’s customer marketing strategy across the customer lifecycle globally • Drive business growth through activation, retention, and reactivation • Grow customer engagement through promotional initiatives and incentives • Pioneer new customer marketing initiatives such as referral and loyalty programs • Define and execute Turo’s CRM strategy across key owned channels • Own business and operational KPIs for CRM • Inform CRM Tech and Data Capability • Maximize the feature set available in our MarTech tooling and CEP

🎯 Requirements

• 8+ years of CRM experience with proven leadership - ideally in a B2C marketplace or travel/ecommerce environment • Strong business and commercial acumen • Demonstrated success scaling CRM via building capacity and capabilities • People management and stakeholder management experience • Expertise in core tools: Braze, Segment, MoEngage, Iterable, Promo code tooling, CDPs, measurement tools, etc. • International market experience (multi-country, multi-language) • Familiarity with experimentation methods, incrementality and causal measurement for CRM. • Bonus if you have prior experience launching loyalty programs and referral programs. • Comfort with SQL and/or data warehouses and BI dashboards.

🏖️ Benefits

• Competitive salary, equity, benefits, and perks for all full-time employees • Employer-paid medical, dental, and vision insurance (Country specific) • Retirement employer match • Learning & Development stipend to invest in your professional development • Turo host matching program • Turo travel credit • Cell phone and internet stipend • Paid time off to relax and recharge • Paid holidays, volunteer time off, and parental leave • In-office lunch, office snacks, and fun activities