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Senior Demand Generation, Lifecycle Marketing Specialist

Job not on LinkedIn

đŸ”„ 2 minutes ago

🌐 United States, Canada, +4 more countries – Remote

infoinfo

⏰ Full Time

🟠 Senior

📈 Performance Marketing

Where this job comes from

Posted on TuxCare's careers page, not through a job board

First seen by Remote Rocketship 2 minutes ago

Logo of TuxCare

TuxCare

51 - 200 employees

🔒 Cybersecurity

☁ SaaS

đŸ€ B2B

Cybersecurity ‱ SaaS ‱ B2B

TuxCare is a cybersecurity company that provides enterprise-grade open source supply chain security, long-term lifecycle support, and non-disruptive patching for Linux and language ecosystems. Its products include SecureChain (rebuilt, malware-scanned, continuously patched open-source packages), KernelCare (rebootless kernel patching), LibCare (rebootless patching for OpenSSL and glibc), and Endless Lifecycle Support (ELS) for operating systems, runtimes, and language ecosystems. TuxCare also offers enterprise support for community Linux distributions, custom kernel development, compliance-focused tooling (SBOM, VEX, SLSA attestations), and solutions aimed at healthcare, finance, government, and other regulated sectors.

📋 Description

‱ Build and run inbound and outbound demand generation campaigns for ELS and SecureChain, targeting priority segments, personas, and accounts ‱ Own lead nurturing in HubSpot by designing segmented, behavior-based nurture journeys and re-engagement programs that move leads to sales-ready ‱ Design and manage lead scoring, qualification, and routing with Sales, including MQL and SQL definitions, handoff workflows, and follow-up SLAs ‱ Drive customer lifecycle marketing covering onboarding, engagement, retention, cross-sell, and upsell, in partnership with Customer Success and Account Management ‱ Use AI throughout the funnel by building AI agents and workflows for account research, enrichment, personalization at scale, predictive scoring, and campaign testing, with human review for quality and compliance ‱ Measure and report on pipeline contribution, conversion, and expansion ‱ Maintain HubSpot data quality, attribution, and dashboards

🎯 Requirements

‱ 5+ years of hands-on B2B demand generation, lifecycle marketing, or marketing automation experience ‱ Expert-level HubSpot skills, including workflows, lead scoring, lists and segmentation, lifecycle stages, routing, and reporting ‱ HubSpot certifications are a plus ‱ Proven, hands-on use of AI in marketing, including LLM assistants such as Claude and ChatGPT, HubSpot AI features, AI enrichment and prospecting tools, and automation platforms such as Clay, Zapier, and n8n, with measurable results ‱ Track record of building nurture, scoring, and routing programs that increased qualified pipeline ‱ Strong analytical skills, including funnel metrics, attribution, GA4, and data-driven optimization ‱ Direct execution experience rather than relying on agencies ‱ Experience in B2B cybersecurity, open-source, or infrastructure software is preferred

đŸ–ïž Benefits

‱ Professional development opportunities for learning and growth ‱ Interesting and challenging projects ‱ Mentor and knowledge-exchange programs ‱ Fully remote work with flexible working hours, allowing work from any location worldwide ‱ 24 days of paid vacation per year ‱ 10 days of national holidays ‱ Unlimited sick leave ‱ Compensation for private medical insurance ‱ Co-working reimbursement ‱ Gym/sports reimbursement ‱ Reward for the most innovative idea that the company can patent

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