Director, Golf Events

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Logo of UFC GYM

UFC GYM

1001 - 5000 employees

Founded 2009

🧘 Wellness

👥 B2C

⚽ Sports

💰 Seed Round - UFC GYM on 2016-08

Wellness • B2C • Sports

UFC GYM is a global consumer-facing fitness franchise and gym brand aligned with the UFC (Ultimate Fighting Championship) name. It operates 150+ locations across dozens of countries (40 by 2023) and offers in-club and virtual fitness services including group classes, martial-arts-focused training (Ultimate Classes, Brazilian Jiu-Jitsu), youth programs, personal training, recovery and spa-style services (cryotherapy, red light therapy, compression therapy, HydroMassage), and a mobile app for membership and class management. The brand markets memberships, free passes, coaching, and franchise ownership opportunities.

📋 Description

• Lead all partnership sales, account management, and corporate partnership strategy for the Sony Championship • Drive new business development and maximize partner revenue • Build equity with local stakeholders, government officials, Hawaii’s business community, national brands, and strategic stakeholders • Develop and execute the tournament’s annual sponsorship sales strategy • Identify, cultivate, and secure new corporate partnerships across local, regional, and national markets • Build and manage a sales pipeline through prospecting and relationship development • Develop customized partnership proposals and negotiate sponsorship agreements • Oversee contract execution and achieve or exceed annual partnership revenue targets • Manage relationships, contractual rights, benefits, activation plans, renewals, and expansion opportunities for corporate partners • Establish sponsorship inventory, pricing, and sales priorities with tournament, IMG Events, and sales operations leadership • Evaluate commercial assets and revenue opportunities across hospitality, branding, digital media, fan engagement, and community programs • Develop sponsorship valuation models and pricing recommendations • Coordinate with Operations, Hospitality, Marketing, Ticketing, and Communications teams to deliver partnership benefits • Support sponsor activation logistics during tournament week and marketing initiatives increasing sponsor visibility • Represent the tournament at industry, networking, and community events • Collaborate with IMG’s golf partnerships team on national relationships and cross-selling • Maintain sales pipeline reporting, revenue forecasts, sponsorship inventory, fulfillment records, budgets, expenses, CRM, and sales documentation • Deliver sponsorship revenue, new sponsors, sponsor retention, and alternative revenue streams across the portfolio

🎯 Requirements

• Proven track record delivering high-value sponsorship deals and generating commercial revenue • Minimum 10+ years’ experience in sales, events, or sponsorship • Knowledge of brands and how they buy sponsorship • Knowledge of the end-to-end sales process • Ability to identify opportunities, facilitate sales, and drive execution • Current brand relationships and knowledge of trends • Experience with face-to-face meetings, presentation creation, and proposal writing • Knowledge of the lifestyle, sports, arts, and entertainment brand landscape • Experience managing a small team preferred • Strong commercial and soft-skills leadership abilities • Understanding of digital media commercialization • Experience working across multiple properties • Ability to network and maintain relationships with internal and external stakeholders • Ability to handle pressure and remain professional in difficult situations • Excellent time management and prioritization skills • Strong record of accomplishment in a sales role • Ability to plan and execute a yearly sales cycle for multiple events • Ability to turn leads into contracted revenue

🏖️ Benefits

• Base rate with applicable short- and long-term incentives • Growth and developmental opportunities • Health care • Retirement • Vacation and other paid time off • Additional benefits offerings

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