Senior Account Based Marketing Manager

🕒 July 1

🏄 California, Florida, +4 more states – Remote

🏄 California – Remote 🐊 Florida – Remote 🏖️ New Jersey – Remote 🔔 Pennsylvania – Remote 🤠 Texas – Remote ☕ Washington – Remote

💵 $150k - $190k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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UiPath

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2005

🤖 Artificial Intelligence

🤝 B2B

☁️ SaaS

Artificial Intelligence • B2B • SaaS

UiPath is a leading enterprise automation platform that specializes in Robotic Process Automation (RPA) and artificial intelligence to streamline repetitive tasks and enhance operational efficiency. By leveraging advanced AI technology, UiPath enables companies across various sectors to automate their workflows, allowing them to focus on more strategic initiatives. Their solutions empower organizations to improve productivity, reduce costs, and transform their business processes through intelligent automation.

📋 Description

• Develop and execute comprehensive ABM strategies for tiered strategic accounts • Partner with sales leadership to identify, prioritize, and build account plans for strategic accounts • Create personalized marketing campaigns that align with account-specific business objectives and buying journeys • Design and implement multi-channel engagement strategies including digital, events, direct mail, and executive engagement working with various stakeholders and departments • Orchestrate integrated campaigns across email, social media, content, events, and advertising • Develop account-specific content and messaging that resonates with key stakeholders and decision-makers • Manage campaign budgets and optimize investments across channels for maximum ROI • Track and report on campaign performance, pipeline influence, and revenue impact • Work closely with BDRs, Field Marketing, and Customer Success, Account Executives to align on account strategies • Collaborate with Content, Product Marketing, and Creative teams to develop compelling account-specific assets • Partner with Marketing Operations to ensure proper tracking, attribution, and reporting • Establish KPIs and success metrics for ABM programs • Leverage generative AI platforms (ChatGPT, Claude, Copy.AI) to develop personalized, high-performing content for account-based marketing programs; analyze content performance metrics and engagement data to continuously optimize messaging, creative assets, and campaign effectiveness across target account segments • Analyze campaign performance and provide actionable insights for continuous improvement • Leverage intent data, engagement metrics, and sales feedback to refine targeting and messaging • Report on pipeline generation, velocity, and revenue attribution

🎯 Requirements

• 5-7 years of B2B marketing experience with at least 3 years focused on Account Based Marketing • Proven track record of driving pipeline and revenue through ABM programs in enterprise software or technology companies • Deep understanding of ABM methodologies, tools, and best practices • Experience with marketing automation platforms (e.g., Marketo) and ABM tools (e.g., 6sense) • Strong analytical skills with ability to interpret data and translate insights into action • Excellent project management skills with ability to manage multiple campaigns simultaneously • Outstanding communication and presentation skills • Candidates must be authorized to work in the United States for this role

🏖️ Benefits

• Offers Equity • $20 Bonus