User Acquisition Manager

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Underdog Fantasy

WebsiteLinkedInAll Job Openings

201 - 500 employees

🎮 Gaming

⚽ Sports

👥 B2C

Gaming • Sports • B2C

Underdog Fantasy is a company specializing in fantasy sports and sports betting. Despite the technical issue mentioned in the text, it provides a platform where users can engage in fantasy sports contests, draft teams, and potentially win prizes based on the performance of real-world athletes. The company's focus is on providing a fun and competitive experience for sports fans who want to test their skills and luck in fantasy leagues and sports-related betting.

📋 Description

• Own strategy, execution, pacing, and optimization across paid social channels. • Serve as Underdog's in-house expert on performance social, with deep expertise in Meta's advertising ecosystem and a strong understanding of how to unlock incremental scale on TikTok. • Develop and execute a testing roadmap across audience strategy, bidding, campaign structure, creative, and measurement to continuously improve efficiency and identify new growth opportunities. • Partner closely with TikTok and Meta account teams to influence product roadmaps, gain early access to beta features, and ensure we're leveraging platform capabilities to their fullest. • Translate MMP and backend performance data into clear insights, budget recommendations, and executive-ready reporting. • Work closely with Analytics and Data Science to validate attribution, forecast accurately, and optimize toward KPIs. • Partner with Creative to develop channel-specific creative strategies, establish a rapid feedback loop, and continuously improve performance through testing and iteration. • Monitor competitive advertising, creative trends, platform updates, and emerging consumer behaviors to identify new opportunities for growth.

🎯 Requirements

• 5+ years of hands-on user acquisition experience with a strong focus on paid social for a consumer app. • Deep expertise managing large-scale acquisition programs across Meta, with meaningful experience scaling TikTok. Experience with Snapchat is a plus. • Proven track record of unlocking new growth on TikTok through creative experimentation, audience strategy, platform partnerships, and rigorous testing—not simply maintaining existing spend. • Strong understanding of Meta's optimization ecosystem, including campaign structure, bidding strategies, audience segmentation, conversion optimization, and creative best practices. • Exceptional experience with mobile measurement platforms (Adjust, AppsFlyer, or Singular), including attribution validation and performance analysis. • Highly analytical, with the ability to synthesize complex performance data into clear recommendations and actionable business insights. • Experience partnering closely with Creative teams to inform creative strategy and establish high-velocity testing programs. • Demonstrated success designing and owning a structured experimentation roadmap across channels, creative, audiences, and platform capabilities. • Experience in gaming, fintech, sports betting, or another high-growth consumer app environment. • Comfortable managing and developing team members while maintaining a high bar for execution.

🏖️ Benefits

• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season) • 16 weeks of fully paid parental leave • Home office stipend • A connected virtual first culture with a highly engaged distributed workforce • 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents