
51 - 200 employees
Founded 2002
📣 Marketing
💊 Pharmaceuticals
☁️ SaaS
Marketing • Pharmaceuticals • SaaS
Underscore Marketing is a results-focused marketing agency that specializes in promotional strategies and omnichannel media for the life sciences and pharmaceutical industry. It combines data-driven strategic planning, AI/ML-powered analytics (the PINNACLE Planning Suite), and media AOR services to drive payer and HCP engagement, patient activation, and optimized promotional spend. The firm positions itself as an extension of brand teams, emphasizing measurable performance, budget optimization, and integrated omnichannel campaigns to achieve business outcomes.
🕒 April 8
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51 - 200 employees
Founded 2002
📣 Marketing
💊 Pharmaceuticals
☁️ SaaS
Marketing • Pharmaceuticals • SaaS
Underscore Marketing is a results-focused marketing agency that specializes in promotional strategies and omnichannel media for the life sciences and pharmaceutical industry. It combines data-driven strategic planning, AI/ML-powered analytics (the PINNACLE Planning Suite), and media AOR services to drive payer and HCP engagement, patient activation, and optimized promotional spend. The firm positions itself as an extension of brand teams, emphasizing measurable performance, budget optimization, and integrated omnichannel campaigns to achieve business outcomes.
• Lead the strategic direction, growth, and overall health of key client relationships • Lead account strategy across key and/or complex accounts to drive profitable growth and retention • Identify and execute organic growth opportunities, including upselling and cross-selling services • Oversee account planning, forecasting, performance tracking, financial health, and resource optimization • Participate in high-level client negotiations and strategic discussions • Build and maintain senior-level client relationships as a trusted advisor • Anticipate client needs and deliver proactive, insight-driven recommendations • Ensure high-quality work that drives measurable client outcomes and satisfaction • Partner with media, strategy, operations, and other internal teams for seamless execution and alignment • Improve processes, efficiency, and overall client delivery • Lead, mentor, recruit, onboard, and develop the Client Services team • Create and manage talent plans, performance expectations, coaching, and career development • Contribute to new business efforts through research, strategy development, and pitch support
• 12–15+ years of agency experience in client services, account management, or related roles • 8+ years of people leadership experience • Demonstrated success managing complex accounts and driving revenue growth • Deep expertise in client services, account management, and agency operations • Strong business acumen, including revenue, profitability, and forecasting management • Strategic thinking and ability to translate client needs into actionable growth plans • Advanced relationship-building and client partnership skills • Proven ability to lead, coach, and scale high-performing teams • Expertise in negotiation, upselling, and organic growth strategies • Excellent communication and influencing skills across all levels • Strong understanding of industry trends, market dynamics, and emerging technologies • Ability to operate effectively in a fast-paced, complex environment • Proven track record of building strong client relationships and delivering business impact • Willingness to travel as needed based on client requirements • Experience in media and/or life sciences preferred
• Health coverage • Retirement plans • Paid time off • Professional growth opportunities • Supportive and collaborative work environment • Competitive compensation
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💰 Private Equity Round on 2021-12
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🦅 H1B Visa Sponsor