Direct Response Creative Strategist

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🔥 2 hours ago

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uprootclean

WebsiteLinkedInAll Job Openings

- employees

🛍️ eCommerce

👥 B2C

eCommerce • B2C

uprootclean is an online retail brand that sells cleaning and grooming essentials for pet households. The site’s merchandising emphasizes pet hair and lint removers, a 7-in-1 grooming/vacuum brush, laundry products formulated for homes with pets, pet wipes, and general pet-care accessories — marketed directly to pet owners via an e-commerce storefront with promotions, free-shipping thresholds, a blog, influencer program, and store-locator features.

📋 Description

• Own paid social creative strategy across Meta, TikTok, and AppLovin • Define angles, hooks, formats, and testing priorities by channel • Work directly with the Content team to ensure the right asset pipeline • Translate performance data into clear, creative direction • Continuously evolve strategy based on results, not opinions • Write 4 detailed video briefs per day for video editors • Write 3 detailed static ad briefs per day for the graphic designer • Provide same-day feedback on all creative output • Briefs must include: clear objective/hypothesis, hook direction, script, messaging guidance, visual references, and naming conventions • You're expected to write scripts independently (with access to internal copywriters for complex topics) • Manage and direct a team of 5 creatives (4 editors, 1 designer) • Ensure consistent output, quality, and speed • Give clear, direct feedback quickly • Raise the creative bar over time • Review performance daily with media buyers • Understand core metrics: CPA, CTR, hold rate, thumb-stop, creative fatigue • Navigate Facebook Ads Manager independently to pull insights • Identify winning patterns and scale them systematically • Write short-form ad copy and scripts • Ensure creative and copy work together across the funnel • Collaborate with internal copywriters on longer or complex scripts • Deep understanding of direct response copywriting principles • Diagnose why copy works or fails, not just whether it works • Provide actionable feedback to improve hooks, clarity, and conversion • Build creative testing frameworks and repeatable processes • Establish ideation, testing, feedback, and iteration loops • Enforce naming conventions for clean tracking and analysis • Create feedback systems that continuously improve output

🎯 Requirements

• Direct response copywriting expertise - can write, edit, and diagnose what works. Understands customer psychology, angles, offers, objections. • Proven track record creating performance-driven paid social creative at scale • Deep expertise with Meta ads, TikTok ads, and creative testing methodologies • DTC/ecommerce background - Experience scaling consumer products through direct-response creative. DTC brands or performance ecommerce agencies preferred • Extremely high output - consistent daily execution is non-negotiable • Management experience directing editors and designers (not just making ads yourself) • Analytical + creative thinking - you can do both simultaneously

🏖️ Benefits

• Competitive base salary + performance-based bonus structure • Fully remote - work from anywhere in the US, Canada, or Europe • Paid time off • Flex days. Enjoy an extra quarterly day off to unwind and recharge energies whenever you desire • Fully covered medical insurance, including health, dental, and vision. (US-based employees) • Ownership & autonomy - trusted to build and execute strategy • Professional development - opportunities to learn and grow with the business