Marketing Automation, Lifecycle Specialist

Job not on LinkedIn

🔥 3 minutes ago

🇺🇸 United States – Remote

💵 $85k - $100k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 14%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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USA TODAY Network

WebsiteLinkedInAll Job Openings

201 - 500 employees

📱 Media

📣 Marketing

🤝 B2B

Media • Marketing • B2B

USA TODAY Network is the national media and advertising arm of USA TODAY Co. , operating a large portfolio of local and national publications and offering a full suite of advertising and marketing solutions. It provides digital and print display advertising, direct mail, branded content, performance marketing, video, SEO, merchandising, and self-serve marketplace services, backed by data-driven technology, creative services, events and an AI-powered platform. The Network emphasizes local advertising reach supported by national scale and serves businesses across automotive, travel, finance, education, home improvement and other verticals.

📋 Description

• Design, build, deploy and optimize lifecycle campaigns and customer journeys across email and CRM platforms • Build, launch and maintain lifecycle programs supporting acquisition, engagement, retention, pricing and customer communications • Execute campaigns in Salesforce Marketing Cloud, including Journey Builder, segmentation, automation, personalization, deployment and troubleshooting • Build Data Extensions, SQL queries, audience rules, decision splits, triggered sends and journey orchestration • Partner with MarTech, Audience Strategy, Product, Analytics and Performance Marketing to translate business requirements into scalable campaign and journey solutions • Troubleshoot campaign, audience, data and deployment issues and work with technical teams to identify root causes and fixes • Support integrations between Salesforce Marketing Cloud, CDPs, CRM platforms, audience tools and other marketing technologies • Use AI and automation for campaign setup, QA, documentation, audience analysis and troubleshooting • Recommend capabilities, process improvements and platform enhancements • Maintain documentation, governance standards, QA processes and best practices across the Consumer organization • Support lifecycle programs that welcome, engage and retain USA TODAY subscribers

🎯 Requirements

• 3+ years of hands-on Salesforce Marketing Cloud experience building and deploying campaigns and journeys • Strong working knowledge of Journey Builder, Automation Studio, Email Studio and Contact Builder • Proficiency in SQL for segmentation and AMPscript for personalization • Solid grasp of relational data, subscriber data models and audience segmentation • Experience running triggered and lifecycle programs such as welcome, onboarding, engagement, win-back and renewal • Methodical QA habits and a track record of reliable deployments • Working knowledge of email deliverability, CAN-SPAM and consent requirements • Comfort using AI tools to speed up technical work such as writing and debugging SQL or AMPscript, documentation and QA • Ability to turn business requirements into technical builds and explain technical issues in plain language • Bachelor's degree or equivalent experience • Salesforce Marketing Cloud certification (nice to have) • Server-Side JavaScript (SSJS), API integrations and HTML/CSS for email (nice to have) • Experience with a customer data platform and its integration with SFMC (nice to have) • Push and SMS experience within Marketing Cloud (nice to have) • Lifecycle marketing experience in subscription, media or ecommerce (nice to have)