Principal Multi Media Designer – Creative Strategy, Enablement

Job not on LinkedIn

🔥 15 hours ago

🇺🇸 United States – Remote

💵 $70k - $85k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 17%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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USA TODAY Network

WebsiteLinkedInAll Job Openings

201 - 500 employees

📱 Media

📣 Marketing

🤝 B2B

Media • Marketing • B2B

USA TODAY Network is the national media and advertising arm of USA TODAY Co. , operating a large portfolio of local and national publications and offering a full suite of advertising and marketing solutions. It provides digital and print display advertising, direct mail, branded content, performance marketing, video, SEO, merchandising, and self-serve marketplace services, backed by data-driven technology, creative services, events and an AI-powered platform. The Network emphasizes local advertising reach supported by national scale and serves businesses across automotive, travel, finance, education, home improvement and other verticals.

📋 Description

• Serve as creative counsel and strategic design partner to the Sr. Director of Creative Operations • Support sales calls, discovery calls, partner meetings, and client-facing conversations requiring creative expertise • Translate client goals, sales objectives, and business challenges into creative recommendations • Provide creative direction and guidance on complex, high-value, or strategically important work • Create, review, or advise on agency-level creative across print, digital, social, video, branding, direct mail, billboards, packaging, product design, publications, newsprint, and campaign deliverables • Shape creative approaches for new business opportunities, partner onboarding, premium creative services, and custom creative requests • Determine whether requests belong in standard production, premium creative, Studio-level work, or custom scope • Support creative briefs, intake standards, client discovery questions, and creative readiness requirements • Represent creative quality, design feasibility, production needs, and client experience in planning meetings • Explain design recommendations, creative limitations, available solutions, and best-fit options to sales and customer-facing teams • Present creative work, design direction, and recommendations to internal and external stakeholders • Create polished finished creative for strategic work, samples, pitches, training examples, and high-priority client needs • Assist with training on design fundamentals, multimedia best practices, AI-assisted workflows, social creative, video, brand consistency, production standards, and quality expectations • Develop training materials, creative playbooks, examples, reviews, checklists, templates, and quality standards • Mentor designers and creative team members through feedback, coaching, and design guidance • Review work for concept, execution, accuracy, visual hierarchy, brand alignment, production readiness, and effectiveness • Identify quality gaps, workflow issues, training needs, and recurring creative weaknesses • Use and guide responsible AI-assisted creative tools for ideation, versioning, image exploration, workflow efficiency, and scalable output • Stay current on design, advertising, social, video, AI, print production, and client-expectation trends • Support scalable templates, design systems, campaign frameworks, and repeatable creative solutions • Design for audience behavior, offer clarity, mobile-first composition, visual hooks, readability, and conversion-focused calls to action • Apply accessibility-minded design practices including legibility, contrast, hierarchy, mobile readability, and inclusive digital design • Serve as a trusted creative voice on workflow, staffing, capabilities, quality, training, AI adoption, and creative operations strategy

🎯 Requirements

• Portfolio required; portfolio must show advanced creative work across multiple media types and strong design thinking • Significant professional experience in multimedia design, graphic design, advertising, agency creative, publishing, brand design, digital media, or a related creative field • Proven ability to create and guide agency-level creative across print, digital, social, video, branding, and campaign-based work • Experience creating or directing logos, brand identity systems, corporate stationery, branded collateral, direct mail, billboards, packaging, product-related creative, glossy publications, newsprint products, digital campaigns, and social media assets • Strong understanding of typography, layout, hierarchy, color, composition, branding, messaging, visual storytelling, and production accuracy • Ability to create polished finished work with limited direction • Ability to evaluate incomplete briefs, identify missing information, and move work forward with sound creative judgment • Strong client-facing communication skills • Ability to interact confidently with internal teams, external customers, sales leaders, creative teams, production stakeholders, and senior leadership • Ability to explain creative decisions clearly to non-design audiences • Experience participating in client meetings, sales conversations, creative reviews, or discovery calls • Strong understanding of print, digital, social, video, branding, and production workflows • Working knowledge of digital advertising, social platform requirements, mobile-first design, paid social formats, display creative, email graphics, and campaign extensions • Experience with video, motion graphics, animation, HTML5-style creative, short-form content, or multimedia storytelling • Working knowledge of AI-assisted creative tools and responsible professional use • Ability to write effective prompts, refine AI-assisted outputs, identify weak results, and avoid generic or low-quality creative • Strong ability to teach, coach, mentor, and influence other creative professionals • Strong organizational skills and ability to balance strategic work, meetings, training, creative reviews, and hands-on design needs • Ability to work in a fast-paced, deadline-driven environment while maintaining high creative standards • Advanced working knowledge of Adobe InDesign, Photoshop, and Illustrator required • Strong understanding of print specs, prepress standards, file packaging, bleed, trim, resolution, color profiles, image quality, vendor requirements, and production-ready file preparation • Familiarity with digital campaign, social media, display ad, email creative, and landing page asset specifications • Microsoft Office experience required • Ability to learn company-specific workflow tools, ad tracking systems, digital asset systems, approval platforms, and production processes • Bachelor's degree in graphic design, visual communication, digital media, advertising, marketing, or related field, or equivalent professional experience (preferred) • Additional preferred experience includes agency/media/publishing/creative studio work, advertiser support, new business and sales enablement, training programs, playbooks and standards, mentoring, brand development, campaign extensions, performance-oriented design, WCAG-informed design, and adoption of AI, automation, design systems, or workflow platforms • Preferred tools include Adobe Premiere Pro, After Effects, Adobe Express, Figma, Canva, Adobe Firefly, Photoshop generative tools, Canva AI, ChatGPT, Midjourney, Runway, motion graphics, animation, short-form video, HTML5-style creative, and social/digital asset tools