Senior Creative Strategist – DTC, eCommerce

🔥 5 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $75k - $85k / year

⏰ Full Time

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 1%

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Right Hook Digital

WebsiteLinkedInAll Job Openings

1 - 10 employees

💼 Consulting

📦 Logistics

🛍️ eCommerce

Consulting • Logistics • eCommerce

Right Hook Digital is a performance growth agency specializing in eCommerce strategy and digital marketing services. They focus on supporting Shopify's most passionate eCommerce founders and pioneering Direct-to-Consumer (DTC) brands by delivering strategies for social media advertising, Google advertising, email marketing, SMS marketing, and influencer marketing. Their approach includes developing in-house solutions like 'True First Part Server-to-Server' tracking technology to enhance data collection and performance. Right Hook Digital is committed to building strong, trust-based relationships with their clients and focuses on achieving consistent growth and results.

📋 Description

• Own ad creative across a portfolio of DTC/eCommerce brands • Develop creative strategies and testing roadmaps aligned with client growth objectives • Analyse creative performance to identify winning concepts, diagnose underperformance and create actionable testing and iteration opportunities • Develop performance-driven concepts, angles, hooks, messaging frameworks, scripts and detailed creative briefs across UGC, video, static and carousel formats • Apply customer psychology and direct-response principles to address motivations, objections, awareness levels and purchase barriers • Collaborate with Growth Strategists and Media Buyers on commercial objectives, campaign performance and testing priorities • Review creative assets and provide actionable feedback to improve strategic alignment and execution • Guide and coach Visual Designers • Work directly with clients on strategy calls, content planning, shoot guidance and creative recommendations • Contribute to creative frameworks and processes for ideation, briefing, testing and learning • Work within a cross-functional Squad alongside a Growth Strategist, Media Buyer, Visual Designer, Campaign Coordinator and Copywriter

🎯 Requirements

• 4+ years of experience in performance creative strategy, including substantial hands-on experience with DTC/eCommerce brands • Strong experience developing and testing Meta (Facebook & Instagram) paid social creative • Proven track record of developing direct-response creative that contributes to measurable performance improvements • Ability to interpret performance results and turn insights into creative testing and iteration strategies • Deep understanding of direct-response marketing, including mass desires, awareness levels, market sophistication, offer positioning, customer psychology and conversion-focused messaging • Strong creative judgment across UGC, video and static advertising • Excellent copywriting and messaging instincts • Experience developing angles, hooks, scripts and ad copy • Confidence working directly with clients and cross-functional teams • Ability to work independently, manage competing priorities and take ownership of creative strategy • Bonus: experience in a performance marketing or growth agency • Bonus: experience with TikTok, YouTube and Pinterest paid social platforms • Bonus: coaching or mentoring designers, video editors or other creative team members • Bonus: contributing to creative frameworks, playbooks or process improvements

🏖️ Benefits

• Remote-first work • Real ownership of creative strategy and direct impact on eCommerce brand growth • High-performance creative environment • Mentorship and professional development opportunities • Opportunities to contribute to the evolution of the Creative function