Senior Product Manager – Monetization

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USA TODAY Network

WebsiteLinkedInAll Job Openings

201 - 500 employees

📱 Media

📣 Marketing

🤝 B2B

Media • Marketing • B2B

USA TODAY Network is the national media and advertising arm of USA TODAY Co. , operating a large portfolio of local and national publications and offering a full suite of advertising and marketing solutions. It provides digital and print display advertising, direct mail, branded content, performance marketing, video, SEO, merchandising, and self-serve marketplace services, backed by data-driven technology, creative services, events and an AI-powered platform. The Network emphasizes local advertising reach supported by national scale and serves businesses across automotive, travel, finance, education, home improvement and other verticals.

📋 Description

• Support content and audience monetization initiatives across the USA TODAY Network by delivering scalable technical solutions that drive revenue and enhance user experience • Define and lead strategic vision, milestones, and KPIs for content monetization growth • Partner with the Content Growth team on data-informed product decisions and revenue and audience growth • Identify, evaluate, and shape AI-driven and agentic monetization opportunities • Define monetization platform requirements, user stories, and acceptance criteria for development teams • Partner with Engineering on backlog management, sprint planning, testing, release coordination, and post-launch validation • Provide operational and technical support for content syndication, licensing, community platforms, and affiliate integrations • Manage internal monetization systems, including Obituaries, Legal Notices, and 1PAD activation • Support content and audience analytics solutions, reporting, data pipelines, and actionable monetization insights • Support technical evaluations, implementations, and optimization for content, monetization, syndication, and licensing partnerships • Own functional and user-based testing, quality assurance, and solution validation • Monitor product performance data, identify optimization opportunities, and improve product performance and customer satisfaction

🎯 Requirements

• Bachelor’s degree in computer science, Engineering, Information Systems, Business, or equivalent practical experience • 3–5 years of experience in technical product management or a comparable role supporting digital, media, or revenue platforms • Working knowledge of CMS platforms and digital publishing workflows, including content creation, distribution, and syndication • Experience working with APIs, data pipelines, and system integrations in partnership with engineering teams • Familiarity with content, audience, or revenue analytics solutions, including GA4 or custom reporting platforms • Understanding of first-party data and CDPs, including activation, segmentation, and data governance concepts • Proven experience operating in Agile environments, including backlog management, sprint planning, testing, and release coordination (JIRA/Confluence) • Ability to support solution and sales engineering efforts, translating technical capabilities for internal and external stakeholders • Strong communication and collaboration skills across Product, Engineering, Data, Editorial, Revenue, and Sales teams