USA TODAY Network
201 - 500 employees
📱 Media
đź“Ł Marketing
🤝 B2B
Media • Marketing • B2B
USA TODAY Network is the national media and advertising arm of USA TODAY Co. , operating a large portfolio of local and national publications and offering a full suite of advertising and marketing solutions. It provides digital and print display advertising, direct mail, branded content, performance marketing, video, SEO, merchandising, and self-serve marketplace services, backed by data-driven technology, creative services, events and an AI-powered platform. The Network emphasizes local advertising reach supported by national scale and serves businesses across automotive, travel, finance, education, home improvement and other verticals.
Social Media Specialist
Job not on LinkedIn
đź•’ September 17
🇺🇸 United States – Remote
đź’µ $73k - $90k / year
⏰ Full Time
🟡 Mid-level
đźź Senior
đź’• Social Media Manager
đź‘» Ghost score 29%
Where this job comes from
Posted on USA TODAY Network's careers page, not through a job board
First seen by Remote Rocketship September 17
Still open on USA TODAY Network's site. Checked 6 hours ago.
USA TODAY Network
201 - 500 employees
📱 Media
đź“Ł Marketing
🤝 B2B
Media • Marketing • B2B
USA TODAY Network is the national media and advertising arm of USA TODAY Co. , operating a large portfolio of local and national publications and offering a full suite of advertising and marketing solutions. It provides digital and print display advertising, direct mail, branded content, performance marketing, video, SEO, merchandising, and self-serve marketplace services, backed by data-driven technology, creative services, events and an AI-powered platform. The Network emphasizes local advertising reach supported by national scale and serves businesses across automotive, travel, finance, education, home improvement and other verticals.
đź“‹ Description
• Lead USA TODAY's social media strategy and assess portfolio performance • Develop audience journeys and drive social media innovation • Develop a cohesive brand identity and style for USA TODAY journalism on social media • Create strategies covering the entire audience journey and desired user actions • Troubleshoot newsroom social media issues • Represent USA TODAY in strategic conversations with industry, influencer, and platform partners • Monitor performance, identify growth opportunities, and lead experiments with content strategy • Translate data points into actionable content insights • Adapt platform strategy during breaking news and major events • Partner across divisions to improve social media revenue and consumer retention • Collaborate with AI leads to test and implement workflow-efficiency tools • Coach journalists on social media and engagement best practices • Lead training for reporters, visual journalists, and editors • Balance editorial and business priorities while centering audience and organizational goals
🎯 Requirements
• Bachelor's or master's degree in communications, journalism, marketing or related field or equivalent combination of education and experience • 5+ years of experience in digital journalism or newsroom leadership, including experience in a digital, print, or television news organization • Journalism experience is mandatory • 3-5 years of experience in analytics, preferably content analytics • Proven passion and experience with storytelling via social media • Expertise in Reddit, Discord, WhatsApp, Instagram, TikTok, X, Facebook, YouTube, Threads and other social platforms • Strong knowledge of the digital media and creator landscape • Ability to independently manage priorities and execute across competing demands • Ability to lead peers and coach others • Strong business judgment and ability to align editorial work with audience and organizational goals • Experience using AI and automation to enhance journalism, social media or production workflows • Proficiency with Google Analytics, Parse.ly, or similar analytics platforms • Expertise in platform-specific data tools such as Meta, YouTube, TikTok, Reddit, and X • Excellent written and verbal communication skills • Familiarity with news products, journalism, media analytics, and ethics • Experience with Hootsuite, True Anthem, or Echobox preferred • Cover letter, one- to two-page resume, and one or two examples of projects or strategies led
🏖️ Benefits
• Remote work • Option to use a local newsroom as a base of operations if living nearby
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