
5001 - 10000 employees
⚽ Sports
🏭 Manufacturing
📚 Education
💰 Private equity on 2025-04
Sports • Manufacturing • Education
Varsity Brands is a company that builds school pride, student engagement and community spirit through two interrelated businesses: BSN SPORTS and Varsity Spirit. BSN SPORTS is described as a leading marketer, manufacturer and distributor of sporting goods, apparel, and equipment. Varsity Spirit is the leading global source for cheer, dance, performing arts and yearbook products, programs and experiences. Varsity Brands partners with elementary, middle and high schools, colleges and other organizations across North America to provide customizable products and programs that support sport and spirit activities.
🔥 1 hour ago
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5001 - 10000 employees
⚽ Sports
🏭 Manufacturing
📚 Education
💰 Private equity on 2025-04
Sports • Manufacturing • Education
Varsity Brands is a company that builds school pride, student engagement and community spirit through two interrelated businesses: BSN SPORTS and Varsity Spirit. BSN SPORTS is described as a leading marketer, manufacturer and distributor of sporting goods, apparel, and equipment. Varsity Spirit is the leading global source for cheer, dance, performing arts and yearbook products, programs and experiences. Varsity Brands partners with elementary, middle and high schools, colleges and other organizations across North America to provide customizable products and programs that support sport and spirit activities.
• Develop a deep understanding of partner goals, needs, and operating rhythms within a defined territory. • Create and manage a robust growth and renewal pipeline. • Leverage industry relationships and create new connections to accelerate customer acquisition. • Lead sales presentations, commercial discussions, negotiations, and new and renewal agreements. • Expand partnerships across athletics and other campus departments. • Support onboarding, activation, systems setup, branding workflows, product education, and service introduction. • Establish business reviews to identify service risks, adoption gaps, and growth opportunities. • Execute collegiate RFPs and bids, collaborating with go-to-market operations and cross-functional teams. • Serve as the Collegiate Select expert for Field Sales, territory teams, support teams, and campus stakeholders. • Advise and coach Field Sales strategy, tools, change leadership, CRM discipline, order processes, and licensing compliance. • Collaborate with Marketing on market-specific campaigns, presentations, communication frameworks, engagement programs, and resources. • Maintain CRM documentation and track pipeline activity, customer visits, business reviews, and follow-ups. • Use data, customer feedback, and performance trends to improve activation, satisfaction, adoption, retention, expansion, and efficiency. • Report to the Senior Vice President of Collegiate Select.
• Bachelor’s degree preferred. • Residence in a Midwest Territory state preferred but not required. • Minimum of ten (10) years of progressively responsible experience in collegiate sales, business development, strategic partnerships, account management, customer success, onboarding, or related roles. • Minimum of five (5) years of experience in customer-facing, strategic, or operational roles. • Collegiate sales experience required. • Experience working in or with collegiate athletics or university environments is strongly preferred. • Demonstrated success presenting to, influencing, and building relationships with executive-level customers and complex organizations. • Proven ability to manage multiple strategic initiatives simultaneously while maintaining exceptional attention to detail. • Strategic leadership: ability to translate long-term opportunity into practical plans and strong day-to-day execution. • Exceptional business acumen in selling, negotiation, contract management, strategic planning, executive account management, and problem solving. • Proven customer focus and ability to build durable internal and external relationships. • Executive communication skills with the confidence and clarity to influence senior executives, institutional partners, and internal teams. • Ability to collaborate across functions, align teams, and influence outcomes without direct authority. • Strong organization and accountability while managing competing priorities and tight deadlines. • Sound and timely decision-making balancing customer outcomes, organizational goals, risk, and opportunity. • Strong proficiency in Microsoft Office and CRM platforms, with ability to use business intelligence and AI tools.
• Comprehensive Health Care Benefits • HSA Employer Contribution/ FSA Opportunities • Wellbeing Program • 401(k) plan with company matching • Company paid Life, AD&D, and Short-Term Disability • Generous My Time Off & Paid Holidays • Varsity Brands Ownership Program • Employee Resource Groups • Access to Financial Coaching and member-owned Credit Union • St. Jude Partnership & Volunteer Opportunities • Employee Perks including discounts on personal apparel and equipment!
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