Director, Event Operations – International

Job not on LinkedIn

🔥 16 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎪 Events

👻 Ghost score 10%

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Varsity Brands

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

💼 Consulting

📣 Marketing

🏨 Hospitality

💰 Private equity on 2025-04

Consulting • Marketing • Hospitality

Varsity Brands is a company that elevates student experiences by providing products, programs, and events for schools, teams, and youth sports. Its two main divisions—BSN SPORTS and Varsity Spirit—supply customized uniforms, apparel, footwear, fanwear, equipment, facility branding, competitions, training camps, yearbooks, and school-partnership services (IMPACT) aimed at building school spirit and student success. Varsity Brands serves schools, clubs, and communities nationwide, focusing on youth athletics, cheer/dance, and school engagement initiatives that reach millions of students.

📋 Description

• Lead the strategy, execution, and performance of the international event portfolio. • Provide leadership to Registration Specialists, Sales & Experience Advisors, Event Planners, and Event Coordinators. • Oversee event programming, quality standards, operational performance, and customer experience across international markets. • Serve as the senior escalation point and Event Director for select strategic events. • Lead international End of Season participation strategies, partner relationships, and growth initiatives. • Manage partner agreements and serve as a key resource for customers and stakeholders. • Monitor international trends and collaborate across teams to enhance customer experience and qualification opportunities. • Own the financial performance, budgeting, forecasting, and profitability of international events. • Monitor revenue, expenses, and cost of sales while identifying opportunities to improve efficiency and margins. • Conduct financial reviews and approve major expenditures in partnership with Finance and Procurement. • Manage relationships with vendors, sponsors, venues, sports commissions, CVBs, production companies, and other strategic partners. • Partner with Procurement and internal stakeholders on event planning, venue strategy, and contract management. • Oversee awards, gifts, and event-related purchasing. • Provide strategic leadership for staffing, workforce planning, recruiting, training, and retention. • Ensure payroll accuracy, staffing compliance, and workforce readiness across international events. • Develop talent and implement solutions that support operational continuity and long-term growth. • Partner with Sales, Scoring, Marketing, and other business leaders to align event strategy, customer experience, participation growth, and business objectives. • Support initiatives that strengthen Varsity Spirit's international presence and market growth. • Oversee compliance training and staffing education programs for international event personnel. • Ensure compliance with IASF standards, governing body regulations, company policies, and safety requirements. • Promote a culture of accountability, operational excellence, and continuous improvement. • Attend events, meetings, trainings, and weekend event assignments with significant domestic and international travel.

🎯 Requirements

• Bachelor's degree in Business, Sports Management, Event Management, Hospitality, Marketing, or a related field; equivalent experience may be considered. • Minimum of 7 years of progressive experience in event operations, business leadership, customer experience, or a related industry. • Experience leading large-scale events, managing budgets, and developing strategic partnerships preferred. • Working knowledge of Salesforce, Workday, Concur, and event diagramming tools (Social Tables). • Strong proficiency in Microsoft Excel, SharePoint, and Microsoft Office applications. • Proven leadership skills with experience managing and developing teams. • Strong financial acumen with the ability to manage budgets, forecasts, and margins. • Excellent verbal and written communication skills. • Highly organized with strong attention to detail and the ability to manage multiple priorities. • Ability to stand and walk for extended periods during events. • Ability to lift and manipulate equipment up to 30 lbs. • Significant domestic and international travel availability. • Regular attendance at events, meetings, trainings, and weekend event assignments is required.

🏖️ Benefits

• Comprehensive Health Care Benefits • HSA Employer Contribution/ FSA Opportunities • Wellbeing Program • 401(k) plan with company matching • Company paid Life, AD&D, and Short-Term Disability • Generous My Time Off & Paid Holidays • Varsity Brands Ownership Program • Employee Resource Groups • Access to Financial Coaching and member-owned Credit Union • St. Jude Partnership & Volunteer Opportunities • Employee Perks including discounts on personal apparel and equipment!