Director, Performance Media Strategy

Job not on LinkedIn

🔥 1 minute ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $165k - $185k / year

⏰ Full Time

🔴 Lead

🧐 Strategy

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Vericast

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

💸 Finance

💳 Fintech

☁️ SaaS

Finance • Fintech • SaaS

Vericast is a company focused on accelerating the performance of financial institutions. Through the use of data, artificial intelligence, and innovative strategies, Vericast helps banks and credit unions drive growth and enhance their marketing performance. The company provides a variety of solutions including digital marketing, direct mail, card solutions, check solutions, customer and employee insights, and customer change management. Vericast leverages responsibly sourced data to engage consumers effectively, which is why many financial institutions trust them for solving marketing challenges. Their expertise in the financial sector is aimed at delivering insights and growth solutions, positioning them as a leader in financial marketing services.

📋 Description

• Lead execution of omni-channel performance marketing programs across Programmatic, Paid Search, Paid Social, and related digital channels; • Ensure campaign strategies are implemented accurately and consistently against client objectives and success metrics; • Establish best practices for campaign setup, activation, optimization, pacing, and quality assurance; • Drive continuous improvement of performance through audience, creative, bidding, budget allocation, and channel optimization strategies; • Monitor campaign delivery and performance to proactively identify risks and opportunities. • Lead, coach, and develop a team of media specialists responsible for day-to-day campaign execution; • Establish clear goals, performance expectations, and development plans for team members; • Foster a culture of accountability, collaboration, innovation, and operational excellence; • Build scalable processes and workflows that support growth and efficiency across the media organization. • Partner with Client Services leaders to ensure media strategies align with client business objectives and performance expectations; • Collaborate with Product leaders to provide market feedback, campaign insights, and recommendations for channel enhancements; • Communicate performance trends, optimization opportunities, and strategic recommendations to internal stakeholders and clients when appropriate; • Act as the escalation point for complex campaign, platform, or delivery issues. • Translate campaign results into actionable business insights and recommendations; • Identify patterns, trends, and learning opportunities across client portfolios; • Partner with Analytics teams to develop measurement frameworks and reporting enhancements; • Influence future media strategies by sharing channel performance learnings, market trends, and optimization opportunities.

🎯 Requirements

• Bachelor's degree in Marketing, Advertising, Business, Communications, or related field required. • 10+ years of digital media, performance marketing, or marketing strategy experience. • 5+ years managing teams within a digital media, agency, or marketing organization. • Deep expertise across Programmatic, Paid Search, Paid Social, and multi-channel digital activation. • Experience managing large-scale media budgets and performance-based marketing programs. • Proven ability to lead high-performing teams and drive operational excellence. • Experience presenting strategic recommendations and performance results to senior leadership and clients. • Financial services or regulated-industry marketing experience preferred.

🏖️ Benefits

• medical, dental and vision coverage • generous PTO allowance • life insurance • employee assistance • pet insurance