VP of Strategy

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🔥 1 minute ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $200k - $225k / year

⏰ Full Time

🔴 Lead

🧐 Strategy

👻 Ghost score 0%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Vericast

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

📣 Marketing

💸 Finance

💳 Fintech

Marketing • Finance • Fintech

Vericast is a company focused on accelerating the performance of financial institutions. Through the use of data, artificial intelligence, and innovative strategies, Vericast helps banks and credit unions drive growth and enhance their marketing performance. The company provides a variety of solutions including digital marketing, direct mail, card solutions, check solutions, customer and employee insights, and customer change management. Vericast leverages responsibly sourced data to engage consumers effectively, which is why many financial institutions trust them for solving marketing challenges. Their expertise in the financial sector is aimed at delivering insights and growth solutions, positioning them as a leader in financial marketing services.

📋 Description

• Define and execute the strategic vision for assigned verticals • Align long- and short-term priorities with enterprise objectives and integrated go-to-market plans • Lead, coach, and develop the Strategist team • Establish priorities, performance expectations, operating standards, and career pathways • Optimize team capacity and assignments and build a strategy talent pipeline • Guide strategists in consulting with Sales, clients, and internal partners • Identify business objectives and develop insight-led strategies and differentiated solutions • Advance high-value opportunities through the sales pipeline • Identify, prioritize, and scale new business opportunities, partnerships, and emerging growth channels • Partner with Sales, Marketing, Product, Analytics, Finance, and Operations on execution • Establish and monitor measures for strategist effectiveness, pipeline contribution, revenue growth, and return on investment • Provide strategic recommendations to senior leadership • Represent Vericast as a vertical and client strategy thought leader • Make decisions regarding growth initiatives, strategist resources, team structure, client focus areas, and strategic recommendations

🎯 Requirements

• Bachelor’s degree in marketing, business, finance, or a related field required • 15+ years of progressive experience in vertical strategy, client strategy, marketing, sales strategy, or related leadership roles • Experience building, leading, and developing high-performing strategist or consultative teams • Success translating market and client insights into growth strategies, revenue opportunities, and measurable business outcomes • Experience in financial services and data-driven marketing solutions preferred • Strategic leadership, organizational design, talent development, and succession planning capabilities • Deep understanding of vertical, client, and go-to-market strategy • Knowledge of market research, competitive intelligence, and data analytics • Ability to convert complex insights into business recommendations, differentiated client strategies, and executable growth plans • Executive-level communication, presentation, influence, and relationship-building skills • Ability to lead through change, ambiguity, and a highly matrixed environment • Experience with advanced marketing analytics and data visualization tools • Experience with CRM and client management platforms • Experience with financial planning and reporting tools • Proficiency with Microsoft Office and collaboration applications

🏖️ Benefits

• Medical coverage • Dental coverage • Vision coverage • Generous PTO allowance • Life insurance • Employee assistance • Pet insurance • Workplace flexibility • Equal employment opportunity and disability accommodations

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