Copywriter, Content Strategist

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Verndale

WebsiteLinkedInAll Job Openings

201 - 500 employees

📣 Marketing

🤝 B2B

Marketing • B2B

Verndale is a digital marketing and technology firm that helps organizations with marketing automation, analytics, website optimization, and account-based marketing (ABM). The company's website and accompanying domains use a broad set of marketing, analytics, and tracking tools (Pardot, Dreamdata, CrazyEgg, SalesLoft, LinkedIn integrations, etc. ), indicating a focus on digital marketing services and B2B marketing support.

📋 Description

• Leverage AI throughout the creative process to produce stronger work faster • Create email, SMS, landing page, ad copy, and other marketing assets • Build and refine AI prompts, skills, projects, and workflows • Develop campaign and flow concepts, messaging angles, and creative direction aligned with client strategy • Translate customer insights into compelling, conversion-focused marketing opportunities • Transform AI-generated drafts into polished, on-brand marketing assets • Ensure deliverables meet Homestead’s and clients’ quality, clarity, and accuracy standards • Balance quality with speed and iterate quickly based on feedback • Partner with Account Strategists during campaign planning and execution • Collaborate with designers, project managers, copywriters, and account managers • Contribute to brainstorming, creative reviews, and client discussions • Stay current on AI tools and prompting techniques • Share workflows and best practices to evolve Homestead’s AI capabilities • Manage multiple clients and deadlines in a fast-paced environment

🎯 Requirements

• 3+ years of copywriting experience in eCommerce, digital marketing, or a related field • Strong portfolio showcasing email, SMS, landing pages, paid ads, and other marketing assets • Experience writing acquisition and retention marketing copy • Strong editing skills and exceptional attention to detail • Advanced proficiency with AI tools such as ChatGPT, Claude, Gemini, or similar • Ability to write effective prompts, critically evaluate AI-generated content, and refine outputs • Ability to balance speed with quality while managing multiple priorities • Excellent communication, collaboration, and organizational skills • Strong understanding of customer psychology and direct-response marketing • Experience in eCommerce required • Ability to work standard business hours from 9:00am–5:00pm in ET, CT, MT, or PT time zones • Bachelor’s degree or equivalent experience (nice to have) • Experience with A/B testing and performance-based copy optimization (nice to have) • Familiarity with prompt engineering or repeatable AI workflows (nice to have) • Experience in a collaborative agency environment (nice to have)

🏖️ Benefits

• Fully remote role • Standard business hours flexibility across ET, CT, MT, or PT time zones • Reasonable accommodation for individuals with disabilities