Senior Demand Generation Manager

🕒 4 days ago

🇨🇦 Canada – Remote

💵 $120k - $160k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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Versaterm

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

🏥 Healthcare

⚖️ Legal

Consulting • Healthcare • Legal

Versaterm is a global public safety solutions company dedicated to helping agencies transform their organizations through an integrated ecosystem that enhances community and public safety. The company offers a range of services focused on improving workflows for efficient and effective operations, better service delivery, and more just outcomes. Versaterm's solutions encompass community engagement, field response and reporting, emergency call handling, records and evidence management, forensic analysis, justice and resolution, and responder health and wellness. By integrating technology across these areas, Versaterm supports public safety agencies in optimizing their operations and improving community interactions and safety outcomes.

📋 Description

• Drive sustainable long-term pipeline growth and market engagement across Versaterm’s public safety solutions • Design and plan targeted go-to-market programs to build brand awareness and generate and nurture leads • Own the strategy and execution of demand generation programs driving qualified pipeline and revenue growth • Develop new demand generation approaches, frameworks, and best practices • Use digital platforms to automate marketing activities, including webinars, and determine effective campaign interaction points • Use CRM, customer information, and marketing automation platforms to create and deploy campaigns • Partner with Sales, Product, and Customer Success on messaging, positioning, content strategy, campaign performance, product launches, and market expansion • Lead content and communications development for demand generation and customer engagement • Establish KPIs and reporting frameworks to measure campaign effectiveness and inform decisions • Lead complex cross-departmental initiatives aligned with company goals and growth objectives • Manage demand generation program spend and recommend investments maximizing ROI and scalability • Create a rolling campaign calendar aligned with Sales leadership and Product pipeline goals • Deliver Sales campaigns with content, lists, decks, and enablement • Represent demand generation in cross-departmental and external engagements • Contribute to decisions shaping the direction of the demand generation area • Mentor colleagues across Marketing and partner teams

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or related field • 10+ years of experience in B2B marketing, with deep, recognized expertise and authority in demand generation • Proven success building and scaling demand generation programs in a high-growth SaaS environment • Strong understanding of public safety or mission-driven technology markets is a plus • Demonstrated ability to lead cross-functional initiatives and influence at all levels without direct authority • Deep mastery of marketing automation, CRM, and analytics platforms, including Marketo and SFDC • Experience establishing KPIs and reporting frameworks • Exceptional communication, analytical, and mentoring skills • Legally authorized to work in Canada • Must successfully obtain and maintain a Reliability security clearance from the Government of Canada • May require compliance with the FBI’s CJIS Security Policy • Must successfully pass a comprehensive, fingerprint-based background check • Must obtain and maintain all required security clearances as a condition of employment

🏖️ Benefits

• Variable compensation such as incentive plans or discretionary performance bonuses may be available for some roles • Comprehensive benefits offering • Accommodations available upon request throughout all stages of the recruitment process • Equal opportunity, equity, diversity, inclusion, and barrier-free workplace

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