Growth Campaign Manager – Lifecycle

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $108.5k - $140.5k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Virta Health

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏥 Healthcare

⚕️ Healthcare Insurance

🧘 Wellness

Healthcare • Healthcare Insurance • Wellness

Virta Health is a healthcare company focused on reversing type 2 diabetes and promoting sustainable weight loss through a nutrition-first approach. The company offers personalized treatment plans that help individuals reduce or eliminate the need for diabetes medications. Virta collaborates with organizations and healthcare providers to deliver transformative outcomes in metabolic care. Their approach is evidence-backed, emphasizing the importance of lifestyle and dietary changes to achieve lasting health improvements and weight management.

📋 Description

• Build, test, and deploy multi-channel member acquisition and engagement campaigns through email, mail, and SMS in Braze • Build, launch, and maintain standard and moderately complex campaigns and Canvases using templates and governance • Manage audience segmentation, trigger logic, personalization, dynamic content, and A/B testing • Monitor daily campaign health and conversion funnel metrics, including engagement, conversion, activation, incremental lift, and campaign efficiency • Own campaign orchestration from intake through retrospective • Develop briefs and workback plans, coordinate assets and approvals, manage dependencies, and keep stakeholders informed • Build and maintain AI-assisted project management workflows to keep launches on schedule and reduce bottlenecks • Support broader Growth initiatives such as webinars, landing-page tests, and SEO/SEM campaigns • Analyze campaign performance and recommend testing, segmentation, personalization, and automation improvements • Coordinate cross-functional work with Lifecycle, Marketing Operations, Data, Content, Design, Product, and other Growth teams

🎯 Requirements

• 3–4 years of hands-on experience in lifecycle marketing, campaign management, or growth marketing within a B2C or B2B2C environment • Hands-on experience building, segmenting, and executing campaigns in enterprise customer engagement platforms such as Braze, Iterable, or SFMC • Understanding of customer-data concepts including events, attributes, segments, eligibility rules, and behavioral triggers • Ability to communicate requirements clearly to Marketing Operations and Data partners • Experience project managing complex, multi-asset marketing campaigns across creative, web, and operational teams • Hands-on proficiency with growth analytics tools such as GA4, Looker, or Amplitude • Experience using generative AI tools to streamline campaign workflows, draft variants, or optimize task tracking • Hands-on Braze experience, including Canvas, Liquid, Content Blocks, Catalogs, or Connected Content • Experience in healthcare, financial services, insurance, or another regulated consumer environment requiring formal legal, clinical, or compliance review • Experience with direct mail, SMS, client-specific B2B2C campaigns, webinar promotion, or channels beyond email • Basic SQL, JSON, or data-schema literacy • Exposure to landing-page optimization, web campaigns, SEO, or SEM • Ability to work with sensitive patient information under HIPAA and follow security and privacy procedures • Legally authorized to work in the United States

🏖️ Benefits

• Equity • Remote-first work arrangement • Office hubs in Denver and San Francisco • Security and privacy training • Location-based compensation structure