Senior Product Marketing Manager, Care Offerings – Commercialization

🔥 16 hours ago

🇺🇸 United States – Remote

💵 $125k - $155k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Visana Health

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2019

🏥 Healthcare

👥 B2C

💰 $24M Series A - Visana Health on 2025-08

Healthcare • B2C

Visana Health is a virtual women's health clinic that delivers telemedicine-first care for people across life stages. The company offers virtual consultations with clinicians, care teams (doctors, clinicians, coaches, and advocates), individualized care plans, medication and supplement management, lab ordering and coordination of in-person services when needed, and ongoing lifestyle coaching. Visana focuses on menopause and perimenopause, gynecological, sexual and reproductive health (including endometriosis, fibroids, painful periods, UTIs), hormone and metabolic conditions (PMOS/PCOS, thyroid, postpartum care), and preventive/well-woman services. It operates an online patient portal for scheduling and management and accepts major commercial insurance in all 50 states but currently does not accept Medicare or Medicaid.

📋 Description

• Own strategy for priority service lines across packaging, launch, adoption, growth, and ongoing optimization • Partner with Clinical and Product to evolve care experiences, offerings, and patient journeys • Translate complex clinical capabilities into market-ready offerings with defined audiences, use cases, value propositions, differentiators, and proof points • Partner with Brand Marketing on research, positioning, messaging, and differentiated points of view • Develop B2B, B2C, and B2B2C go-to-market plans, launch assets, sales narratives, patient campaigns, and partner activation • Lead launches end to end, including channel strategy, cross-functional coordination, sales readiness, patient activation, and performance measurement • Drive post-launch programs and improvements to sustain adoption and increase utilization • Establish service-line targets and forecasts, track performance, and maintain cross-functional accountability • Drive awareness, adoption, repeat engagement, and utilization among prospective and existing patients • Scale service lines across health plan and employer populations through partner channels • Create channel-specific campaigns, content, web experiences, webinars, lifecycle communications, and patient touchpoints • Own sales enablement for priority care offerings • Develop buyer-focused narratives, presentations, one-pagers, FAQs, objection handling, competitive positioning, proof points, proposals, and other sales tools • Equip Sales and Client Success for launches, renewals, expansion conversations, and key selling periods • Build market intelligence on trends, competitors, buyer and patient needs, coverage strategies, benefit design, competing solutions, and unmet needs • Use patient, client, prospect, sales, clinical, competitor, and performance insights to recommend strategy and investment changes • Partner with Data to measure enrollment, bookings, completed visits, follow-up care, repeat utilization, retention, revenue, and related funnel metrics • Track commercial impact, buyer engagement, meetings generated or influenced, expansion conversations, and pipeline influence • Lead efforts to improve awareness, adoption, utilization, outcomes, revenue, lifetime value, and differentiation

🎯 Requirements

• 6+ years of experience in product marketing, commercialization, growth, product strategy, or a related role • Experience bringing new or evolving products, services, or programs to market and driving adoption and growth over time • Strong B2B marketing and sales enablement experience, ideally combined with B2C or B2B2C experience • Ability to independently develop positioning, messaging, launch plans, sales materials, and executive-ready presentations • Ability to turn complex or loosely defined capabilities into clear, differentiated, market-ready offerings • Experience setting targets, building forecasts, using performance data to make decisions, and being accountable for results • Ability to lead complex cross-functional initiatives without direct authority • Strong writing, storytelling, presentation, analytical, and business judgment skills • Experience with project management tools such as Asana • Strong fluency using AI tools to improve work quality and efficiency • Comfortable moving between strategy and hands-on execution in a fast-moving environment • Healthcare experience strongly preferred; experience in digital health, health plans, employer benefits, pharmaceuticals, weight management, or women’s health is a plus

🏖️ Benefits

• Comprehensive medical, dental, and vision insurance • HSA and FSA options • 401(k) • Fully remote work • Unlimited PTO • Health and wellness benefits, including Wellhub and Talkspace • Opportunity to work alongside a passionate, mission-driven team transforming women’s healthcare • Significant exposure to commercial strategy and opportunity to grow responsibilities as Visana scales