Senior Segment Product Marketing Manager – Field Service

Job not on LinkedIn

🔥 19 minutes ago

🇺🇸 United States – Remote

💵 $104.4k - $135.7k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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GEOTAB

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2000

📦 Logistics

🏭 Manufacturing

💼 Consulting

Logistics • Manufacturing • Consulting

GEOTAB is a world-renowned provider of commercial telematics, focusing on connecting vehicles to the internet and providing web-based analytics to help organizations manage their fleets. Their platform offers insights into productivity, fleet optimization, sustainability, safety, expandability, and compliance. They cater to various industries, including commercial transportation, logistics, state and local government, and many others, by providing advanced analytics, video-based safety, asset tracking solutions, and telematics devices that collect and analyze vehicle data. GEOTAB's commitment to sustainability is evident in their efforts to reduce CO2 emissions and support fleet electrification.

📋 Description

• Own the end-to-end marketing strategy and execution for Geotab’s Field Service segment • Lead comprehensive marketing strategies for assigned segments and mobilize cross-functional teams • Define and maintain ideal customer profiles, market tiers, and buyer persona maps • Conduct buyer interviews, surveys, win/loss analysis, and industry data synthesis • Translate market insights into marketing programs, messaging updates, and sales tools • Develop vertical-specific content and enablement assets, including positioning, brochures, videos, industry guides, web pages, case studies, playbooks, and pitch decks • Support market mapping, quarterly initiatives, and identification of 1-, 3-, and 5-year opportunities • Articulate Geotab’s value proposition and integrate purchase drivers into segment playbooks and strategy briefs • Partner with Product Marketing on launches, segment tiering, value propositions, proof points, objection handling, and launch materials • Partner with Sales and Business Development on segment- and account-specific growth strategies • Serve as a thought leader and subject matter expert, representing Geotab at industry events and associations • Develop association relationship and engagement strategies to increase Geotab’s visibility, influence, and industry networking presence • Demonstrate pipeline results generated and support Field Service revenue objectives

🎯 Requirements

• Minimum 8+ years of proven experience in a marketing strategy role, with preference for B2B SaaS or technology organizations • 3+ years of experience in vertical or segment-specific B2B marketing • Bachelor’s degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and relevant work experience • Experience in telematics, fleet management, or connected vehicle technology is advantageous • Familiarity with industry-specific buyer dynamics, relevant compliance considerations, and complex procurement processes • Ability to conduct and synthesize buyer interviews, competitive intelligence, and win/loss data • Ability to translate research findings into actionable strategy • Strong storytelling, analytical thinking, reporting, performance data interpretation, and data-informed decision-making skills • Experience writing value propositions and operationalizing them through messaging frameworks, marketing collateral, sales materials, and thought leadership content • Outstanding cross-functional collaboration and communication skills, with a proven track record of cultivating strong relationships with sales teams • Excellent project management, time management, and problem-solving skills with strong attention to detail • Occasional travel of up to 20% may be required • Reliable internet connection with at least 50mb DL/10mb UL when working from home • Eligibility to work in the United States verified through E-Verify • Ability to pass a background check

🏖️ Benefits

• Flex working arrangements • Home office reimbursement program • Baby bonus & parental leave top up program • Online learning and networking opportunities • Electric vehicle purchase incentive program • Competitive medical and dental benefits • Retirement savings program • Flexible hybrid working model with virtual work support • Online social events, chat rooms and gatherings • Work-life balance support