Senior Product Marketing Manager

🔥 6 hours ago

🏈 Alabama, Arizona, +32 more states – Remote

🏈 Alabama – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🌾 Iowa – Remote 🌪️ Kansas – Remote 🐎 Kentucky – Remote 🦞 Maine – Remote 🎰 Nevada – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🌶️ New Mexico – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🌴 South Carolina – Remote 🗿 South Dakota – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote

💵 $135k - $145k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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FMG

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2011

🛡️ Insurance

💼 Consulting

📦 Logistics

💰 Series A on 2016-08

Insurance • Consulting • Logistics

FMG is a comprehensive marketing platform tailored specifically for financial advisors and related financial services industries, including broker-dealers, wealth management firms, and insurance agents. The company offers a suite of digital marketing tools designed to help build brands, engage with clients, and grow businesses through an all-in-one solution. FMG provides website tools, content marketing automation, social media management, and client communication solutions, focusing on making financial advisory marketing more accessible and effective. Known for its high customer satisfaction, FMG supports advisors in showcasing their expertise and improving client interaction with modern marketing strategies.

📋 Description

• Own product positioning and messaging for target buyer personas • Partner with Product and Marketing to articulate how products solve buyer problems • Research buyers, buying behavior, and key buying criteria • Document buyer journeys and improve sales and marketing processes • Own and analyze the competitive landscape • Synthesize customer feedback from Sales, Customer Success, win/loss analysis, and product usage for Product teams • Plan and lead go-to-market launches for new products and existing-product releases • Manage cross-functional launch implementation from planning through launch • Train sales channels and create battlecards, pitch narratives, objection-handling materials, and other sales tools • Train customer support channels on products, documentation, FAQs, resources, and common customer questions • Develop demand programs supporting retention and acquisition • Track program effectiveness and report results and changes needed • Align Sales, Marketing, Product, and Customer Success on strategy, priorities, and positioning • Represent FMG innovation and supported products through speaking engagements and written work • Build messaging frameworks, launch playbooks, templates, and institutional go-to-market knowledge • Use AI tools for research, drafting, competitive synthesis, launch preparation, and AI-assisted go-to-market workflows

🎯 Requirements

• 3+ years of product marketing experience • At least 2 years in a market-facing role delivering presentations to customers and prospects, conducting competitor analysis, and performing market research • Demonstrated ability to develop positioning, messaging, and launch plans across cross-functional teams • Exceptional ROI-tracking skills and ability to prove what is working with data • Excellent written and verbal communication • Strong public speaking skills and comfort presenting to large, senior groups • Strong writing skills • Experience with collaboration and CRM tools such as Slack and HubSpot • Experience with analytics tools such as Amplitude • Experience in financial services, fintech, or marketing technology • Comfort operating in ambiguity and iterating as priorities shift • Innovation orientation and ability to scale go-to-market processes • Daily AI tool usage, effective prompting, critical evaluation of outputs, and ability to identify AI leverage in product marketing • Preferred: Bachelor's degree in business or marketing • Preferred: Pragmatic Institute Certified (PMC) III or higher • MBA is a plus

🏖️ Benefits

• Generous paid holiday schedule, including a full week off for the Winter Holiday Shutdown • Paid time off covering vacation, sick days, parental leave, and bereavement leave • Medical insurance with $0 co-pay • Telehealth plan • Dental insurance • Vision insurance • Health Savings Account (HSA) with generous employer contributions • Flexible Spending Accounts (FSA) • Company-paid Life Insurance and Accidental Death & Dismemberment (AD&D) coverage • Company-paid Short & Long Term Disability coverage • Company-paid Employee Assistance Program (EAP) • Matching 401(k) with immediate full vesting • On Demand Pay with same-day deposit • Internet reimbursement • Gym reimbursement • Work computer equipment provided • Private and secure workspace • Employee events and FMG swag