Lifecycle Product Marketing Manager

🔥 14 hours ago

🇺🇸 United States – Remote

💵 $130k - $145k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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Boulder Care

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏥 Healthcare

⚕️ Healthcare Insurance

🧘 Wellness

Healthcare • Healthcare Insurance • Wellness

Boulder Care is a telehealth company that provides comprehensive, high-quality medical care for substance use disorders such as opioid and alcohol addiction. The company offers a coordinated outpatient care model, including prescriptions for medications like Suboxone, delivered entirely through a secure mobile app. Boulder Care is committed to treating patients with respect and unconditional support, using evidence-based treatments and dedicated care teams. Their goal is to make addiction treatment accessible by accepting various public and private insurance plans. They are partnered with health plans and institutions like Hazelden Betty Ford to enhance the accessibility of their services.

📋 Description

• Own the patient lifecycle end to end, including pre-enrollment, retention, and post-churn re-engagement automations • Set activation KPIs and focus investment on high-friction moments in the patient journey • Build production-ready campaigns, including workflow configuration, audience segmentation, targeting logic, and message creation • Create transactional and broadcast communications for visits, in-app notices, assessment reminders, policy changes, and feature launches • Run continuous A/B testing across messaging, timing, and channels • Evaluate, launch, and manage patient communication channels such as push and email • Apply AI to campaign QA, segment definitions, briefs, reporting, and analysis • Project-manage multimedia app content and configure it in the CMS • Project-manage patient-facing assessments supporting care delivery, compliance, and payer reporting • Optimize rollout and adoption strategies for new product features • Build a repeatable patient feedback program and integrate insights into product development • Track competitors in substance use disorder and adjacent digital health and recommend roadmap and messaging improvements

🎯 Requirements

• 4+ years in lifecycle marketing or product marketing, ideally with some of each • Hands-on ownership of a communications/CRM tool such as Braze, Iterable, Customer.io, or similar • Experience building a lifecycle marketing function from the ground up • Track record of setting and being accountable to activation or retention KPIs • Ability to explain the reasons behind results, not only report them • Applicants must be authorized to work for any employer in the U.S. • Healthcare, regulated industry, or other compliance-sensitive experience is a strong plus • Dedicated, private workspace with a lockable door and high-speed internet for handling sensitive information • Lived experience and/or training as a peer recovery specialist is encouraged, not required

🏖️ Benefits

• Equity grants may be included in the total compensation package • Comprehensive medical, dental, vision, and short-term disability benefits • Mental health services via insurance coverage, including Talkspace and EAP • 4 weeks of vacation accrued per calendar year, increasing to 5 weeks after 2 years of employment • Sick leave accrued at 1 hour for every 30 hours paid • 9 paid holidays per year • 12 weeks of 100% paid parental leave after 6 months of employment • 401(k) retirement savings • Remote-friendly work arrangement • Hardware provided to complete work duties • Meaningful, life-saving work