Senior Digital Product Marketing Specialist

🔥 13 hours ago

🏄 California, Florida, +9 more states – Remote

🏄 California – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🌪️ Kansas – Remote 🌲 North Carolina – Remote 🦀 Maryland – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🔔 Pennsylvania – Remote ⚔️ Virginia – Remote ⛰️ West Virginia – Remote

💵 $86.9k - $110k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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US Pharmacopeia

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1820

🏥 Healthcare

📦 Logistics

💼 Consulting

Healthcare • Logistics • Consulting

US Pharmacopeia is a non-profit scientific organization that develops and publishes public quality standards, reference materials, and analytical guidance for medicines, dietary supplements, and food ingredients to protect patient and consumer safety worldwide. USP provides over 7,000 reference standards, verification and audit programs, training and technical guidance (including for biologics, gene therapies, and impurities), and data-driven tools to strengthen medicine supply chains and regulatory predictability.

📋 Description

• Own end-to-end email marketing and lifecycle programs for USP–NF, including nurture flows, product announcements, release-cycle communications, renewal journeys, and monthly newsletters • Build and optimize automated nurture journeys, segmentation strategies, and scoring models within Marketo • Track email program health metrics including deliverability, list hygiene, unsubscribe rate, and engagement, taking corrective action as needed • Plan and execute digital marketing campaigns across the USP–NF customer lifecycle: acquisition, activation, retention, and renewal • Produce audience-specific content and campaigns for QC/QA, regulatory affairs, R&D, and pharmacopeia specialist segments • Draft content for email campaigns, newsletters, landing pages, and social media • Plan, execute, and optimize paid media campaigns, including briefing, targeting, budget, creative direction, and performance • Brief and manage agency partners on larger campaigns when needed • Monitor campaign performance using KPIs, dashboards, and analytics tools; provide insights and recommendations • Conduct A/B testing across email subject lines, content, landing pages, and calls-to-action • Maintain campaign documentation, reporting, and performance summaries for internal teams • Manage a cross-channel marketing content calendar aligned to the USP–NF release cycle • Schedule and publish social content using tools such as Hootsuite • Coordinate content reviews, approvals, and asset delivery across internal stakeholders • Serve as the marketing point of contact for USP–NF across Product Management and Customer Success, driving alignment on messaging, timing, and audience

🎯 Requirements

• Bachelor’s degree in marketing, communications, or related field • 4+ years of experience in digital marketing, product marketing, or email marketing in a B2B or subscription context • Hands-on experience owning lifecycle email programs end-to-end, including nurture flows, product announcements, and renewal journeys • Proficiency with marketing automation platforms such as Marketo, including list segmentation, dynamic content, and journey building • Comfort with B2B funnel metrics, attribution models, and CRM/marketing automation integrations such as Salesforce + Marketo • Demonstrated experience marketing a subscription or renewable product, including renewal campaigns, retention motions, and lifecycle analytics • Ability to translate complex technical or regulatory topics into clear, benefit-oriented marketing narratives • Experience in pharmaceutical, scientific, healthcare, nonprofit, or regulated industries • Experience with genAI tools like Claude, ChatGPT, Microsoft CoPilot, etc., for workflow improvements and automation • Demonstrated ability to problem solve, prioritize, and get things done in a dynamic, cross-functional environment • Remote employees must reside in MD, VA, DC, PA, WV, CA, MI, IL, KS, FL, NC, or MN

🏖️ Benefits

• Company-paid time off • Comprehensive healthcare options • Retirement savings • Equitable access to mentorship, professional development, and leadership opportunities • Training in equitable management practices and tools • Reasonable accommodations for individuals with disabilities • Target annual bonus (percentage varies based on level of role)