Digital Marketing Specialist

🔥 24 minutes ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

🌐 Digital Marketing

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VisionPoint Marketing

WebsiteLinkedInAll Job Openings

51 - 200 employees

📚 Education

🏢 Enterprise

📱 Media

Education • Enterprise • Media

VisionPoint Marketing is a marketing services company focused on providing enrollment marketing, brand, and CRM solutions for higher education institutions. The company helps universities, community colleges, graduate, and online programs with strategies to increase enrollment, improve brand perception, and reach new target audiences. Their services include CRM consultation, media, SEO, and creative solutions, aimed at helping educational institutions achieve their primary and pressing goals. VisionPoint Marketing is recognized by Google and Slate as premier and preferred partners, demonstrating their influence and capability in the marketing sector.

📋 Description

• Collaborate with Marketing Strategists and Client Success Managers in the execution of digital marketing strategies and plans. • Execute advertising campaigns for multiple clients, across digital marketing channels. • Consult with analytics team to plan, implement tracking, and manage marketing metrics. • Utilize platform reporting tools and Google Analytics to interpret and act on performance. • Maintain current knowledge of CRO best practices along with digital media channels.

🎯 Requirements

• Bachelor’s degree in Marketing or a related field, or equivalent experience. • 2-3 years of experience in a comparable role is preferred. • Solid understanding of Google Analytics and digital marketing metrics. • Currently hold or be able to obtain Google Ads and Google Analytics certifications within the first 30 days of employment. • Strong verbal, written and interpersonal skills. • Impeccable organizational skills, attention to detail and follow-through. • Passion to deliver work that’s excellent and efficient. • Ability to effectively plan, anticipate and take proactive action. • Thirst for knowledge and passion to learn and grow. • Sense of ownership and accountability. • Willingness to actively contribute to culture and embody values.

🏖️ Benefits

• health, dental, vision insurance • matching 401k • paid time off • flexible work arrangements