
51 - 200 employees
Founded 1996
✈️ Travel
📣 Marketing
🏛️ Government
Travel • Marketing • Government
VISIT FLORIDA is the official state tourism marketing organization for Florida, responsible for promoting travel to the state and supporting Florida's tourism industry. It markets Florida as a destination to leisure and business travelers, runs consumer-facing campaigns and digital platforms, and works with travel industry partners to drive visitation and visitor spending. As a public-private tourism marketing entity, it focuses on destination marketing, brand promotion, and partnership programs to support the state's travel economy.
🔥 2 minutes ago
Where this job comes from
Posted on VISIT FLORIDA's careers page, not through a job board
First seen by Remote Rocketship 2 minutes ago

51 - 200 employees
Founded 1996
✈️ Travel
📣 Marketing
🏛️ Government
Travel • Marketing • Government
VISIT FLORIDA is the official state tourism marketing organization for Florida, responsible for promoting travel to the state and supporting Florida's tourism industry. It markets Florida as a destination to leisure and business travelers, runs consumer-facing campaigns and digital platforms, and works with travel industry partners to drive visitation and visitor spending. As a public-private tourism marketing entity, it focuses on destination marketing, brand promotion, and partnership programs to support the state's travel economy.
• Identify and evaluate promotional opportunities with broadcast media and brand partners to drive media value and strengthen the VISIT FLORIDA brand • Lead the negotiation, execution, and recap of promotional campaigns • Oversee the creative process for promotional assets, ensuring alignment with VISIT FLORIDA brand standards • Provide promotional partners with prize package details, approved messaging, and creative assets • Manage prize fulfillment, including securing prize certificates from industry partners and distributing them to promotional partners • Create and maintain promotion records in Salesforce • Monitor campaign performance and gather required proof of performance • Prepare comprehensive post-campaign recaps for participating partners • Establish and maintain relationships with promotional and industry partners • Travel as necessary to build relationships, develop opportunities, and deliver professional presentations
• Bachelor's degree in marketing, communications, advertising, or related field • 3+ years professional experience • Strong relationship-building skills • Ability to create and maintain relationships with media contacts, brand representatives, and other industry partners • Ability to articulate benefits to potential and existing promotional partners • Strong sales mentality with the ability to reach media value goals in market • Ability to successfully manage multiple projects • Excellent organizational skills and attention to detail • Demonstrated ability to prioritize workload and meet deadlines • Effective presentation skills and ability to represent VISIT FLORIDA at various events • Valid driver's license required for travel • Experience developing and executing radio and television promotional opportunities with broadcast media (preferred)
• Comprehensive benefits package, including medical, dental, and vision plans • 401(k) plan with generous employer match • Vacation time, paid company holidays, and volunteer hours • Professional development opportunities and tuition reimbursement for continued learning • Work with a knowledgeable, high-achieving, passionate, experienced & fun team
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