Digital Marketing Associate – Email Marketing

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VSP Vision Care

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1955

⚕️ Healthcare Insurance

🛒 Retail

Healthcare Insurance • Retail

VSP Vision Care is a leading eye care company that focuses on providing access to quality eye care and eyewear solutions. With a comprehensive portfolio of services, VSP Vision Care supports both individuals seeking eye health services and providers managing their practices. The company is committed to social responsibility, emphasizing health equity, sustainability, and a culture of belonging. Through initiatives such as Follow Your Heart, VSP Vision Care helps people maximize the value of their offerings, starting with eyewear. Recognized for its customer service excellence and commitment to diversity and inclusion, VSP Vision Care strives to empower human potential through sight. It has also been acknowledged as a top workplace in healthcare and is committed to supporting veterans and the military-connected community.

📋 Description

• Involved in strategies, solutions, and execution to improve the usability, design, content, and conversion rates of online and eCommerce assets. • Responsible for ongoing website development, enhancements, and running the business maintenance of enterprise and Lines of Business (LOB) websites • Partner with Web development professionals while contributing to high-traffic, high-profile websites • Work with User Experience team members through the stages of design, development, QA testing, implementation, and maintenance • Adhere to best practices for maintaining front-end code • Translate user experience descriptions into front-end code that is cross-browser compatible • Provide assistance and web development consultation to other departments on web-related topics • Serve as the publisher of a website or page, accountable for accurate content and language • Incorporate search engine optimization (SEO) tactics into the content management support for the website • Gather information for needs assessments, and support the development of objectives and timelines for web projects • Implement and maintain webpage graphics; maintain themes, styles and images for websites

🎯 Requirements

• Bachelor's degree in New Media, Visual Communications, Design, Marketing, Business or related field or equivalent experience • 2+ years professional experience in Digital Media production with some experience in Internet technologies, development and support • Experience with audio, video and other multimedia formats • Art Direction experience in both print and digital media • Strong skills in Adobe Creative Suite products such as Premiere Pro, After Effects, Illustrator and Photoshop • Ability to work with a high sense of urgency, handling multiple priorities, changing deadlines, and constant interruption • Ability to multi-task effectively • Experience working on and leading cross-department relationships to accomplish design projects • Excellent presentation and conceptual skills • Exposure to application interface and online advertisement design • A broad knowledge of current design trends and techniques for web • Understanding of website priorities, product development, audience needs, site traffic and page views • Regularly exercises discretion and independent judgment in the performance of his/her job duties

🏖️ Benefits

• Bonuses • Commissions