Director, Audience Development

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🕒 March 30

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Warner Bros. Discovery

WebsiteLinkedInAll Job Openings

10,000+ employees

📱 Media

📡 Telecommunications

Media • Entertainment • Telecommunications

Warner Bros. Discovery is a global media and entertainment company known for producing and distributing films, television shows, and other content across various platforms. It operates various well-known brands and franchises, offering a broad range of entertainment to audiences around the world.

📋 Description

• Own audience strategy for a portfolio of desks, defining priorities that drive reach, engagement, and subscriber habit. • Translate audience signals (quantitative and qualitative) into clear strategic direction for editorial leaders. • Ensure audience considerations are embedded in planning, commissioning, and coverage execution—not just post-publication analysis. • Identify the biggest growth opportunities (coverage gaps, format innovation, platform strategy) and align teams against them. • Guide how insights are delivered and used—elevating from reporting to decision-driving recommendations. • Partner directly with desk leadership to shape coverage plans, editorial priorities, and major moment strategies. • Oversee high-impact analyses and ensure they result in clear 'do more / do less / try next' actions across teams. • Manage and mentor a team of Audience Editors and Senior Audience Editors, elevating the quality, consistency, and impact of their work. • Act as a senior liaison between editorial, Product, Analytics, and platform teams (Off-platform, Home, Notifications, Newsletters).

🎯 Requirements

• Strong editorial judgment and alignment with journalistic values and independence • 7–10+ years of experience in digital media, audience development, content strategy, or audience insights • Proven track record of shaping editorial strategy using audience insights and delivering measurable growth • Experience leading or mentoring teams and influencing senior editorial stakeholders • Strong partnership with analytics, product, and platform teams to translate insights into action • Deep understanding of audience acquisition and engagement levers (SEO, social, home, newsletters, alerts) • Exceptional ability to synthesize complex data into clear, actionable recommendations

🏖️ Benefits

• Health insurance coverage • Employee wellness program • Life and disability insurance • Retirement savings plan • Paid holidays and sick time • Vacation