Regional Director of Sales

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Watermark Retirement Communities

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1985

🏥 Healthcare

🏨 Hospitality

🏠 Real Estate

Healthcare • Hospitality • Real Estate

Watermark Retirement Communities is a senior living operator that designs and manages residential communities for older adults across many U. S. states. Watermark offers a range of living options — Active Adult, Independent Living, Assisted Living, Memory Care (The Bridge), short-term stays, and in-home services (Watermark at Home) — along with signature programs (Watermark University, Prema Memory Support), technology-enabled services (EngageVR®, real-time location systems, LifeLoop), concierge and medical concierge services, and elevated hospitality features such as gourmet dining and organized outings. The organization emphasizes transforming senior living with a focus on quality of life, community, and innovation, and notes more than 30 years of experience in the field.

📋 Description

• Develop and execute strategic regional sales plans to increase occupancy and revenue • Coach and mentor community-level sales teams to improve performance and close ratios • Use data analytics and market intelligence to assess trends, identify opportunities, and optimize sales strategies • Build and maintain referral relationships with professional partners and local influencers • Analyze competitor positioning and proactively address market challenges • Lead with a compassionate, mission-driven approach aligned with Watermark’s core values • Collaborate with operations, marketing, and corporate leadership to align regional goals with company objectives

🎯 Requirements

• Bachelor’s degree in Business, Marketing, Communications, or related field required; Master’s preferred • 5+ years of progressive sales leadership experience in senior living or healthcare • Demonstrated success managing multi-site sales teams and exceeding performance metrics • Excellent communication, presentation, and negotiation skills • Willingness to travel approximately 50% within the assigned region • Reside within Eastern or Central USA • Proven ability to develop and implement complex sales strategies with measurable results • Track record of creating and expanding professional referral networks and partnerships • Strong analytical skills with experience leveraging CRM systems, KPIs, and market data • High-level proficiency in consultative selling and closing high-value contracts • Experience managing and developing high-performing sales teams across multiple locations • Deep understanding of senior living, healthcare referral systems, and competitive dynamics • Passion for helping seniors and families make informed, life-enhancing decisions

🏖️ Benefits

• Opportunities for growth and professional development • Competitive Base Salary + Generous Commission Structure • Excellent Benefits • 401K Program • Vacation, Holiday and Sick Pay