Senior Media Relations Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $110k - $125k / year

⏰ Full Time

🟠 Senior

💰 Account Manager

👻 Ghost score 0%

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Way to Win

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2017

💼 Consulting

📣 Marketing

🤝 Non-profit

Consulting • Marketing • Non-profit

Way to Win is a strategic donor collaborative and strategy hub that invests in data-driven, coalition-based, persuasion-first approaches to win elections and build long-term political change. It operates philanthropic and political entities (including 501(c)(3), 501(c)(4), and PACs), funds new media and grassroots organizing, produces research and podcasts, and provides donors with advisory services to support multiracial coalition-building and narrative change.

📋 Description

• Develop and execute Way to Win’s earned media strategy aligned with organizational and political priorities • Build and maintain relationships with national, political, philanthropic, and other priority reporters and media outlets • Proactively pitch stories, organizational perspectives, leaders, research, partners, and political insights • Respond to inbound media inquiries and coordinate organizational responses • Identify emerging news moments where Way to Win has a relevant perspective or opportunity to influence the conversation • Maintain and continuously develop targeted media lists • Track media engagement, placements, reach, and results • Develop media strategies for the President, executive leaders, advisors, and other organizational spokespeople • Identify opportunities for interviews, commentary, panels, podcasts, op-eds, quotes, and other thought-leadership placements • Prepare executives for interviews and events through briefing materials, talking points, message preparation, and media coaching • Staff executive members on interviews, panels, and other external speaking opportunities • Translate complex political and organizational strategy into accessible external narratives • Develop a proactive executive visibility calendar • Develop executive voice and strengthen executive presence through strategic messaging and copywriting for LinkedIn, Bluesky, Instagram, and other social channels • Draft and/or edit press releases, statements, talking points, media advisories, pitches, op-eds, executive commentary, FAQs, and briefing materials • Partner with internal stakeholders to develop consistent organizational messaging • Ensure external communications reflect Way to Win’s voice, strategy, values, and positioning • Quickly develop communications materials in response to political and news developments • Strengthen external understanding of Way to Win, its differentiated approach, and its impact • Identify stories demonstrating the impact of Way to Win’s political strategy, donor advising, partnerships, and investments • Partner with Program and Advising to surface stories and insights for external-facing content • Connect earned media strategy to broader organizational narrative and brand priorities • Monitor relevant political and media developments • Recommend when Way to Win should respond and when it should not • Support coordination of rapid-response messaging and approvals • Support executive leadership with sensitive or high-profile communications • Help develop communications protocols for reputational and crisis situations • Build systems for identifying announcements, reports, investments, political moments, events, and milestones with media potential • Coordinate with external consultants or specialized communications partners • Manage media-related vendors and contractors • Establish processes for media requests, approvals, spokesperson preparation, and follow-up • Establish a proactive earned-media strategy and annual media calendar • Develop relationships with priority journalists and outlets • Increase the quality and consistency of Way to Win’s earned media presence • Create a stronger external profile for key organizational leaders • Establish an internal pipeline for identifying media-worthy stories and insights • Improve organizational readiness for rapid-response communications • Reduce reliance on an external PR firm for routine media strategy and execution • Create measurable reporting around media outreach, placements, executive visibility, message penetration, and audience reach

🎯 Requirements

• Approximately 7+ years of progressive communications and media relations experience • Experience ideally within politics, advocacy, philanthropy, campaigns, movement organizations, public affairs, or adjacent environments • Strong existing relationships with political and/or national media • Track record of successfully pitching reporters and securing earned media • Excellent writing, editing, messaging, and storytelling skills • Strong political judgment and news instincts • Ability to translate complicated strategy into compelling public narratives • Experience preparing senior executives or principals for media engagement • Comfort operating in fast-moving and politically sensitive environments • Strong project management and follow-through • Ability to work collaboratively across functions while independently owning a portfolio • Past experience with a media database like Cision, MuckRack, etc. • Sound judgment regarding confidential and sensitive information

🏖️ Benefits

• Comprehensive and robust 100% employee and family paid health care coverage to all employees • Employees are fully vested in the company’s retirement plan 90 days after their start date • Way to Win contributes 6% of the base salary to the employee’s retirement account, regardless of whether the employee contributes or not • Employer-paid Life Insurance, Disability and AD&D • Unlimited Paid Time Off • 30 days of holiday time, including Spring break, Summer break, Thanksgiving break and an EOY break • Three different tax-deferred FSA accounts: Health, Commuter (transit/parking — including UberPool), and Dependent Care • HSA ($2,000 p/y) • 12 weeks of paid Family Leave for the birth, adoption, or fostering of a child after one full year of employment • Yearly stipend for staff to receive training and development • Confidential Employee Assistant Program (EAP) to all full-time employees • $150 monthly mobile phone stipend • Fully remote environment