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Senior Growth Creative Specialist

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $100k - $121.6k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 0%

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Logo of Weedmaps

Weedmaps

501 - 1000 employees

Founded 2008

📣 Marketing

🏥 Healthcare

💼 Consulting

💰 $325M Post-IPO Equity on 2021-06

Marketing • Healthcare • Consulting

Weedmaps is an online platform that connects cannabis consumers with dispensaries, deliveries, and brands. Since 2008, Weedmaps has provided information on cannabis strains, products, and retailers. It serves a wide range of regions across the United States, including major cities like Los Angeles, San Francisco, Denver, and New York City. The platform also offers educational resources and news about cannabis, catering to a community of consumers, patients, doctors, and retailers. Through its website and app, Weedmaps enables users to find and order cannabis-related products while supporting businesses in the cannabis industry.

📋 Description

• Concept, write, design, animate, and deliver paid-media assets across static, motion, video, GIF, and AI-generated UGC formats • Produce assets for Meta, Google Display and Demand Gen, YouTube, TikTok, X, app-install, and programmatic placements • Design email templates and campaign sends, write push and in-app notification copy, and build modular lifecycle assets • Generate creative variants across hooks, formats, and messaging for testing cycles • Read performance results with channel owners and iterate on winning creative • Use generative AI tools across image, video, motion, and UGC production • Edit, cut, caption, animate, and finish contracted photo and video into channel-ready assets • Write headlines, ad copy, subject lines, CTAs, push copy, and landing-page copy • Create storyboards, kinetic type, product motion, transitions, and sound-off-first edits • Participate in channel planning and performance reviews and translate briefs into creative • Maintain brand consistency and quality across output • Ensure compliance with state-by-state messaging constraints and cannabis advertising platform restrictions • Build repeatable workflows including prompt libraries, templates, component libraries, asset naming, and versioning • Manage throughput and prioritization across concurrent tests, channels, and campaigns • Partner with Media Operations on asset trafficking, tagging, and organization • Establish AI-assisted creative production standards, guardrails, governance, licensing, and rights practices • Adapt creative output to business needs such as social campaigns, events, sales one-pagers, and partner decks

🎯 Requirements

• 4+ years building digital creative for a consumer brand, growth/performance agency, or as a high-volume freelancer • Portfolio demonstrating strong craft across static, motion/animated, and video formats • Strong range across copywriting, design, and motion; strong in two crafts and fully competent in the third • Demonstrated paid media work and ability to show ads, channels, and ideally performance • Lifecycle/CRM experience, including email design and build, push and in-app messaging • HTML/CSS for email or basic front-end familiarity for landing pages • Hands-on fluency with generative AI creative tools for image, video, motion, and UGC generation • Fluency in Adobe Creative Cloud (Photoshop, Illustrator, After Effects, Premiere) and Figma • Working understanding of paid-media creative testing and optimization • Ability to work fast in a high-volume, iterative testing environment while maintaining quality • Self-directed ability to take a brief, ask key questions, and deliver work • Strong collaboration skills and comfort working as an embedded partner in a performance-driven team • Compliance awareness for platform-policy and regulatory requirements in restricted categories is required by the role

🏖️ Benefits

• Physical health insurance (medical, dental and vision) • 100% employer-paid premium for employees • Up to 80% coverage for dependents • Company HSA contribution with the High Deductible Health Plan • 401(k) retirement plan with employer match up to 3.5% of employee contribution • Basic Life, Voluntary Life and AD&D Insurance options • Student Loan Repayment/529 Education Savings with a monthly company contribution • FSA (Medical, Dependent, Transit and Parking) • Critical Illness Insurance • Accident Insurance • Short- and Long-term Disability Insurance • Pet Insurance • Identity theft protection • Legal access to a network of attorneys • PTO, paid sick leave, and company holidays, including a 2026 holiday shutdown • Paid parental leave • Competitive bonus

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