Senior Growth Marketing Lead

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 10%

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Baylor Genetics

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1978

🏥 Healthcare

💼 Consulting

🍽️ Food & Beverage

Healthcare • Consulting • Food & Beverage

Baylor Genetics is a clinical genomics and precision diagnostics laboratory affiliated with Baylor College of Medicine that provides comprehensive genetic testing and interpretation services. The company offers whole genome and whole exome sequencing, chromosomal microarray analysis, mitochondrial testing, pharmacogenomics, and specialized assays, along with genetic counseling, provider support, and insurance/payment resources. Baylor Genetics supports healthcare providers, researchers, and families with AI-enhanced interpretation, multimodal data integration, and end-to-end clinical and laboratory services.

📋 Description

• Execute integrated, multi-channel demand generation campaigns aligned to commercial pipeline and revenue objectives • Build and launch campaigns across email, nurture programs, webinars, paid media, retargeting, ABM, and digital channels • Coordinate campaign timelines, deployment, and execution across internal stakeholders and agency partners • Execute ABM programs for strategic enterprise and high-priority target accounts • Support audience segmentation, account targeting, and campaign personalization • Partner with Sales and Sales Operations to align campaigns to account priorities and pipeline goals • Operate campaigns within Pardot, Demandbase, Mutiny, Salesforce, and related Martech platforms • Coordinate campaign deployment, tracking, lead routing, and audience management with Marketing Operations • Implement nurture journeys, lead scoring alignment, and campaign attribution tracking • Monitor engagement, MQLs, SQLs, influenced pipeline, conversion rates, and campaign ROI • Support testing, audience refinement, and channel performance analysis • Prepare campaign performance reports, dashboards, and insights for Growth Marketing and commercial leadership • Contribute to funnel visibility, attribution reporting, and performance measurement • Collaborate with Product Marketing, Digital Content, Sales Operations, and Corporate Affairs & Communications

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field • 5–8+ years of experience in growth marketing, demand generation, digital marketing, or B2B pipeline marketing • Proven experience executing integrated marketing campaigns with measurable pipeline impact • Strong experience with marketing automation and Martech platforms including Pardot, Salesforce, Demandbase, Mutiny, HubSpot, Marketo, or similar technologies • Experience supporting ABM strategies, nurture programs, and funnel-based campaign execution • Strong understanding of lead lifecycle management, marketing attribution, and pipeline reporting • Experience managing digital campaign channels including email, webinars, paid media, retargeting, and nurture programs • Strong analytical, organizational, and project management skills • Excellent communication and cross-functional collaboration abilities • Equivalent combination of education and experience may be considered • Healthcare, diagnostics, biotech, medtech, or life sciences experience strongly preferred

🏖️ Benefits

• Remote work arrangement • Equal opportunity and inclusive workplace • Accommodation during the application process • Up to 15% travel