Director, Demand Generation

🕒 July 30

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 18%

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WEKA

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

🤖 Artificial Intelligence

🏢 Enterprise

🤝 B2B

💰 $140M Series E - WEKA on 2024-05

Artificial Intelligence • Enterprise • B2B

WEKA is an enterprise-focused company that provides an "AI-Native Data Platform." The available materials reference a WEKA support portal used for customer access and account management, indicating the company offers platform software and support for AI/data workloads aimed at business customers.

📋 Description

• Own WEKA's end-to-end campaign engine: the campaign calendar, campaign briefs, launch planning, content and post-campaign retros — from concept through pipeline impact • Build multi-channel campaign architectures that combine paid media, email/nurture, webinars, content syndication, content, events, and organic/social into a single coordinated launch — not disconnected channel-by-channel pushes • Translate WEKA's vertical ABM cluster model (NeoCloud, Life Sciences, FinServ, Manufacturing, Sovereign) into repeatable campaign playbooks per cluster: consistent structure, messaging, timing, and measurement that can be launched and re-launched at scale • Continuously identify and stand up campaigns for new verticals/clusters as WEKA's ICP expands • Run a disciplined campaign operating rhythm — briefing, creative/content requests, QA, launch, mid-flight optimization, and retro — in partnership with Product Marketing, Field Marketing, and Corporate Marketing • Balance always-on cluster campaigns with targeted 1:1 account plays for strategic must-win accounts, knowing when each model applies • Own the campaign performance narrative: which campaigns are working, why, and what to scale, pause, or kill • Own the paid media strategy and budget as a core channel within the broader campaign mix — spanning paid social (LinkedIn, etc.), search, programmatic, content syndication, and retargeting • Manage agency relationships and hold them to performance SLAs (cost-per-MQL, pipeline contribution, CARR influence) — including renegotiating or replacing underperforming partners • Build and defend the media mix model: how budget flows across clusters, campaigns, and funnel stages • Partner with Marketing Ops to ensure clean tracking, UTM discipline, and platform-to-CRM data integrity • Own demand gen's contribution to marketing-sourced and marketing-influenced pipeline against quarterly and annual targets • Work inside WEKA's multi-touch attribution model (Bizible/Salesforce, migrating toward W-Shaped/Full-Path) to report sourced vs. influenced CARR by campaign and cluster • Partner with RevOps/Sales on lead routing, SLAs, and funnel conversion — diagnosing and fixing leaks between MQL, SAL, and SQL • Evolve our scoring beyond individual leads — build and mature buying-group mapping and MQA (Marketing Qualified Account) scoring so cluster campaigns are measured on account-level engagement, not just single-contact MQLs • Partner with RevOps/Sales on lead routing, SLAs, and funnel conversion — diagnosing and fixing leaks between MQL, SAL, and SQL, and extending that discipline to MQA-to-SQA conversion as buying-group scoring comes online • Bring campaign-level ROI analysis (e.g. cost per sourced dollar, influenced CARR ratio) to monthly/quarterly business reviews • Build, lead, and develop a demand generation team (campaign managers, paid media specialists) • Partner closely with Field Marketing, Partner Marketing, Product Marketing, and Corporate Marketing to ensure every campaign is integrated across channels, not a standalone paid push • Represent demand gen and the campaign roadmap in GTM Council and pipeline reviews with Sales leadership.

🎯 Requirements

• 8+ years in B2B demand generation, with at least 3+ years at a Director level owning integrated campaign strategy end-to-end — calendar, briefs, launch, and retro — not just channel execution • Proven ability to build and run multi-channel campaigns that combine paid media, nurture, webinars/events, and content syndication into a single coordinated program • Direct experience running vertical or segment-based ABM campaigns at scale (not just 1:1 account plays) — you can speak to how you design a cluster campaign playbook, not just execute one • Deep hands-on paid media experience: LinkedIn, Google Ads, programmatic, content syndication — including agency management and SLA enforcement • Strong command of marketing attribution and pipeline reporting (Salesforce, Bizible or equivalent multi-touch attribution, Marketo/HubSpot) • Experience in infrastructure, storage, data platform, or AI/ML tooling — enterprise or usage-based B2B tech strongly preferred (comparable companies: VAST Data, Pure Storage, NetApp, Nutanix, Cohesity, DDN, Hammerspace, Qumulo, Databricks, Snowflake) • A track record of turning ambiguous, high-growth marketing orgs into disciplined, campaign-driven demand engines • Comfortable presenting campaign performance and pipeline ROI directly to sales and executive stakeholders.

🏖️ Benefits

• WEKA is committed to building a diverse, inclusive, and authentic workplace. • Equal opportunity employer that prohibits discrimination and harassment of any kind.