Manager, Web & Conversion Optimization

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🔥 1 minute ago

⛰️ Colorado – Remote

⛰️ Colorado – Remote

💵 $75k - $85k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📊 Conversion Rate Optimizer (CRO)

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WellBiz Brands, Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1983

🏥 Healthcare

🏨 Hospitality

💄 Beauty

Healthcare • Hospitality • Beauty

WellBiz Brands, Inc. is a category leader in experience-based businesses that aim to change lives. Through five separate franchise brands, including Amazing Lash Studio®, Drybar®, Elements Massage®, Fitness Together®, and Radiant Waxing™, the company operates over 750 locations. WellBiz focuses on franchising growth-oriented consumer brands that offer exceptional service-based experiences, reflecting its core values of fun, ownership, respect, passion, and integrity. The company is dedicated to serving the needs of health and beauty-conscious consumers by providing quality services that enhance their lifestyle and well-being.

📋 Description

• Manage and optimize the end-to-end booking funnel experience across WellBiz Brands digital properties — identify drop-off points and drive improvements in visit-to-book conversion rate. • Build, test, and optimize landing pages that support campaigns, promotions, and membership acquisition across brands. • Design and manage an ongoing A/B and multivariate testing program to continuously improve conversion performance. • Partner with brand directors and the CRM team to ensure digital touchpoints are aligned with lifecycle and retention strategy. • Develop and execute SEO strategy and execution across brand websites — including technical SEO, content optimization, and local search performance for franchise locations. • Collaborate with content and agency partners to ensure site experience supports organic discoverability and member growth goals. • Monitor site health, page performance, and UX signals to proactively identify and resolve experience gaps. • Track and report on key conversion metrics — visit-to-book rate, lead-to-first-visit rate, funnel drop-off, and SEO performance — on a regular cadence. • Partner with the Retention & Insights Analyst to ensure web performance data feeds into the broader customer metrics framework. • Use data to prioritize the testing roadmap and make the case for investment in site improvements. • Work closely with Tech, brand directors, and agency partners to execute site updates and campaign support pages efficiently. • Contribute to the broader customer strategy team's ways of working — bringing a digital and conversion lens to lifecycle planning and promotional strategy. • Other duties and projects as assigned by supervisor and department heads.

🎯 Requirements

• 4+ years of experience in digital marketing, conversion rate optimization, or web strategy • Proven track record of improving booking or e-commerce conversion through testing, UX improvements, and funnel optimization • Hands-on experience with A/B testing tools (e.g. Optimizely, Google Optimize, VWO) and web analytics platforms (e.g. Google Analytics 4, Adobe Analytics) • Working knowledge of SEO best practices — technical, on-page, and local search • Comfortable working in a fast-paced, cross-functional environment with multiple brand partners and agency relationships • Strong communication skills — able to translate data and testing results into clear recommendations for non-technical stakeholders • Experience with booking or reservation platforms a plus.

🏖️ Benefits

• Flexible time off and holiday schedule • Medical, dental, vision, and life insurance • Health Savings Account • Flexible Spending Account • 401K match • Monthly allowance for spend at WellBiz Brands, Inc. owned brands • Cell Phone reimbursement • Free Employee Assistance Plan