Senior Manager, Owned Channels – Email & SMS

🔥 17 hours ago

⛰️ Colorado – Remote

⛰️ Colorado – Remote

💵 $85k - $90k / year

⏰ Full Time

🟠 Senior

👔 Manager

👻 Ghost score 0%

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WellBiz Brands, Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1983

🏥 Healthcare

🏨 Hospitality

💄 Beauty

Healthcare • Hospitality • Beauty

WellBiz Brands, Inc. is a category leader in experience-based businesses that aim to change lives. Through five separate franchise brands, including Amazing Lash Studio®, Drybar®, Elements Massage®, Fitness Together®, and Radiant Waxing™, the company operates over 750 locations. WellBiz focuses on franchising growth-oriented consumer brands that offer exceptional service-based experiences, reflecting its core values of fun, ownership, respect, passion, and integrity. The company is dedicated to serving the needs of health and beauty-conscious consumers by providing quality services that enhance their lifestyle and well-being.

📋 Description

• Own the CRM program for email and SMS across all five WellBiz Brands • Design and optimize customer journeys tied to bookings, retention, second visits, and revenue • Run the test-and-learn agenda and report performance to leadership • Support the lifecycle and membership side of the guest journey • Develop the email and SMS lifecycle roadmap connecting new guests to members and members to long-term loyalty • Own retention and second-visit performance by tracking results, identifying opportunities, and driving improvements • Partner with brand directors and Operations on membership journeys executable at the studio level • Define national and franchisee CRM roles and drive adoption with franchisee and field stakeholders • Partner with Customer Strategy on segmentation and translate it into measurable journeys • Own email and SMS journey design and roadmap across all five brands • Define triggers, audiences, suppression rules, and messaging logic • Run A/B tests, holdout groups, and control groups and apply results to future tests • Audit active journeys and prioritize improvements by retention, second visits, and revenue impact • Own performance reporting by journey, campaign, and brand • Establish measurement plans with GA4 tagging and tracking standards tied to bookings • Own deliverability and list health, including sender reputation, engagement, suppression, and list hygiene • Work directly in the enterprise data warehouse and BI tools such as Power BI • Define data feed and integration requirements and hold delivery to those requirements • Present results, insights, and recommendations to leadership and franchise stakeholders • Ensure email and SMS practices comply with TCPA, CAN-SPAM, and state privacy laws • Partner with brand, operations, technology, and legal teams • Manage platform and vendor relationships with the VP • Maintain SOPs, QA checklists, and training guides • Perform other duties and projects as assigned

🎯 Requirements

• Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent experience • 7+ years of experience in CRM, lifecycle, email, or SMS marketing • Proven track record in lifecycle strategy and retention, including repeat-visit, second-visit, and win-back programs • Hands-on experience with Iterable or a comparable marketing automation platform, such as Braze or Salesforce Marketing Cloud, including journey builds, segmentation, and testing • Experience designing and managing A/B tests, holdout groups, and structured experimentation programs • Experience presenting results and recommendations to senior leaders and franchisee audiences • Preferred: Experience in a membership, subscription, multi-location, or franchise environment • Preferred: Experience designing operating models and driving adoption with franchisee or field stakeholders • Ability to work independently, manage competing priorities, and make sound decisions amid ambiguity • Strong program management and prioritization skills across a multi-brand roadmap • Strong written and verbal communication, ability to turn complex data into clear recommendations, maintain distinct brand voices, and influence across teams • Strong analytical skills, including SQL and BI tools such as Power BI, GA4 tagging and measurement, and connecting results to business outcomes • Strong working knowledge of email and SMS compliance, including consent, opt-in, carrier registration, short codes, and state privacy requirements • Preferred: Working knowledge of deliverability and list health best practices • Preferred: Technical acumen with data feeds and integrations, and ability to specify requirements and challenge technical recommendations with data • Preferred: Strong business and financial acumen, including LTV models, retention metrics, and membership economics

🏖️ Benefits

• Flexible time off and holiday schedule • Medical, dental, vision, and life insurance • Health Savings Account • Flexible Spending Account • 401K match • Monthly allowance for spend at WellBiz Brands, Inc. owned brands • Cell Phone reimbursement • Free Employee Assistance Plan

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