Digital Marketing Specialist

Job not on LinkedIn

🕒 September 17

🇨🇦 Canada – Remote

💵 $57k - $74k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🌐 Digital Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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World Education Services

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1974

📚 Education

🌍 Social Impact

Education • Social Impact

World Education Services is a nonpartisan social enterprise that provides widely accepted international credential evaluation services to help students, professionals, immigrants, and refugees have their foreign education recognized in the United States and Canada. WES offers credential assessment reports (including ECAs for Canadian immigration), digital tools like iGPA and AccessWES, research and policy work, and social impact programs and philanthropy aimed at improving economic inclusion and workforce pathways for newcomers.

📋 Description

• Manage and optimize SEM campaigns across Google Ads and other platforms • Implement SEO best practices for website content and landing pages • Support GEO and AI-driven search optimization strategies to improve global visibility and future-proof WES's digital presence • Monitor campaign performance, analyze data, and prepare reports with actionable insights • Collaborate with the content team to design and produce digital marketing assets for websites, paid ads, and social media • Coordinate logistics, asset creation, and post-event reporting for applicant-facing webinars and major conferences • Assist in planning, scheduling, and executing WES's new podcast series • Collaborate with internal teams on e-commerce transformation projects • Review and help fix Google Tags in Google Tag Manager • Execute, schedule, and monitor email campaigns to build engagement • Report to the Associate Director, Digital and Partner Marketing

🎯 Requirements

• Bachelor's degree in marketing, communications, advertising, business management, or a related field preferred • At least 2 years' experience as a marketing specialist, or a similar role • Proven SEO experience • Strong understanding of SEM, SEO, GEO, and digital analytics tools, including Google Ads, GA4, and Tag Manager • Experience gathering and interpreting customer experience information • Knowledge of online customer engagement platforms and channels • Exceptional interpersonal skills and a client-centered approach • Great organizational and time management abilities • Ability to handle shifting workloads and priorities • Experience reporting up and identifying trends or opportunities for process improvement • Ability to think strategically and execute tactically • Excellent verbal and written communication • Project work demonstrating understanding of digital user experience and technology platforms • Advanced computer proficiency • Proactive self-starter comfortable working in a remote, fast-paced environment • Adaptability when managing shifting priorities and change • Strategic thinking in driving campaigns, value propositions, and managing multiple projects • Quantitative and qualitative problem-solving skills • Pattern-recognition abilities • Experience working in a rapidly evolving, entrepreneurial, technology- and service-driven, client-focused environment • Strong alignment with WES mission and values • Growth mindset

🏖️ Benefits

• Remote work options • Flexible scheduling • Generous time-off policies • Comprehensive wellness programs • Comprehensive benefits • Tangible rewards and recognition • Learning opportunities • Personal and professional development • Career advancement opportunities • Comprehensive training programs • Tuition reimbursement opportunities • Employee-led resource groups • Town halls • Collaborative team events • Meaningful volunteer opportunities • Inclusive, mission-driven culture • Competitive compensation