Communications and Marketing Manager

🔥 22 hours ago

🐻 Alaska, Arizona, +10 more states – Remote

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💵 $51.5k - $87.9k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🗣️ Communications

🦅 H1B Visa Sponsor

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👻 Ghost score 0%

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Logo of Western Digital

Western Digital

10,000+ employees

Founded 1970

🏭 Manufacturing

📦 Logistics

💼 Consulting

💰 $900M Post-IPO Equity on 2023-01

Manufacturing • Logistics • Consulting

Western Digital is a leading manufacturer of data storage solutions, including solid state drives (SSDs), hard drives (HDDs), USB flash drives, and memory cards. The company provides a broad range of products for various uses, such as gaming, video surveillance, and data backup. They also offer solutions for data centers, network-attached storage (NAS), and digital photography. Western Digital is renowned for their innovation in developing storage technologies that meet the needs of both consumers and businesses.

📋 Description

• Develop and execute marketing strategies and campaigns for CaFÉ and ZAPP supporting customer engagement, awareness, adoption, retention, and revenue generation • Evaluate marketing performance and recommend changes based on results, audience needs, and business priorities • Manage CaFÉ’s e-blast program, including strategy, promotion, advertiser relationships, execution, and revenue performance • Plan and manage paid digital and social media campaigns, including audience targeting, creative direction, and performance evaluation • Develop communications strategies and plans for product launches, system changes, customer initiatives, operational updates, and other business needs • Write, edit, produce, and manage customer-facing content across websites, blogs, newsletters, product announcements, help content, sales materials, and social media • Lead marketing, promotional, and audience-engagement webinars and virtual events • Support product-led educational webinars through promotion, audience communications, and marketing and visual materials • Manage a portfolio of recurring communications, campaigns, product communications, social content, and other projects • Maintain the CaFÉ and ZAPP marketing and communications calendar • Develop project plans, coordinate contributors and reviewers, manage approvals, and complete projects • Manage competing priorities, changing needs, risks, and capacity conflicts • Translate subject-matter input from product and business teams into clear communications and marketing approaches • Collaborate with Creative West’s marketing and communications team on brand alignment, organizational storytelling, and shared campaigns • Represent Creative West, CaFÉ, and ZAPP at conferences, webinars, meetings, and sector events

🎯 Requirements

• Strong writing and editing skills, with experience creating clear, audience-focused content for a range of purposes and formats • Demonstrated experience developing and executing marketing and communications strategies, campaigns, and content across multiple channels based on business goals, audience needs, and intended outcomes • Experience managing multiple concurrent projects with competing priorities • Experience with digital marketing and social media, including creating content, managing campaigns, and reviewing performance data • Experience working with website content management systems and other digital platforms, with the ability to learn new systems and technology quickly • Experience with WordPress preferred • Experience with Canva, Adobe Creative Cloud, or comparable visual content tools preferred • Experience creating or editing basic video or multimedia content preferred • Experience working with email marketing, customer relationship management, analytics, or digital advertising platforms preferred • Experience communicating about technology products, SaaS platforms, or other products that require translating technical or operational information for nontechnical audiences preferred • Familiarity with arts, cultural, nonprofit, or other mission-driven organizations and audiences preferred

🏖️ Benefits

• Employer-paid health insurance • Employer-paid life and disability insurance • Dental insurance partially subsidized by employee • 401(k) with up to 5% match • 37.5 hour work week • Generous vacation and sick leave • 10 paid holidays plus the week off between Christmas and New Year’s Day

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