Product Marketing Manager, Benefits

🔥 14 hours ago

🇺🇸 United States – Remote

💵 $101k - $125.6k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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WEX

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1983

🏥 Healthcare

📦 Logistics

✈️ Travel

💰 $310M Post-IPO Debt on 2020-06

Healthcare • Logistics • Travel

WEX is a global commerce platform specializing in various business solutions to address operational challenges. They provide services in managing and mobilizing fleets with their fuel card systems, offering comprehensive fleet management and analytics. Additionally, they focus on business payments solutions that streamline processes across industries, enhancing efficiency and security. WEX is also involved in employee benefits administration, helping organizations effectively manage health and reimbursement accounts. Their diverse range of services caters to numerous sectors, emphasizing innovation, sustainability, and effective solutions for business growth.

📋 Description

• Own portfolio go-to-market and commercialization, including positioning, messaging, and launch strategy from concept through post-launch performance • Partner with Product, RevOps, and Commercial on pricing and packaging decisions using customer insight, competitive context, and field feedback • Partner with Product during discovery and build using customer research, win/loss insights, competitive analysis, and experimentation • Synthesize customer feedback, advisory board input, and sales insight into jobs-to-be-done messaging and positioning • Build and lead sales and partner enablement, including playbooks, battlecards, and pitch decks • Own cross-functional rollout of key initiatives • Connect narratives across CDH, COBRA, benefits administration, and Medicare for integrated launches • Design and use AI-enabled workflows, tools, and agents for research, competitive intelligence, content, enablement, and reporting • Share effective AI practices to improve team speed and quality • Define launch success metrics including adoption, pipeline influence, win rate, and attach rate • Report results and adjust strategy based on performance • Mentor junior product marketers and raise the bar on PMM craft and process

🎯 Requirements

• 3–5 years of product marketing experience in B2B or B2B2C environments • Demonstrated ownership of a multi-product portfolio or multiple product initiatives, with measurable influence on revenue, adoption, pipeline, or win-rate outcomes • AI-native working style with concrete examples of AI-enabled workflows, efficiencies, and quality or throughput improvements • Experience partnering with Product on pricing and packaging decisions • Experience influencing product strategy through customer research, competitive insight, and experimentation during discovery • Experience launching and growing data-centric or AI-enabled platforms, including post-launch measurement • Strong sales enablement experience in complex or regulated selling environments • Ability to synthesize customer insight, regulatory guidance, and market dynamics into clear positioning and strategy • Ability to pull and interpret performance and usage data • Excellent written, verbal, and visual communication, with strong cross-functional influence and executive presentation skills • Ability to build trusted relationships, influence without authority, prioritize competing work, and context-switch across multiple products and launches • Proficiency with Google Suite, Salesforce or comparable CRM tools, and AI-driven marketing tools • Experience in healthcare, employee benefits, fintech, or another compliance-heavy industry is nice to have • Familiarity with CDH products such as HSA/FSA, COBRA, benefits administration, or Medicare is nice to have • Hands-on experience with ChatGPT/OpenAI, Claude, Cursor, and market-team.ai is nice to have • Pragmatic Institute product management certification or active participation in the Product Marketing Alliance is nice to have • A bachelor’s degree in business, computer science, marketing, or a related field is nice to have; equivalent experience will be considered

🏖️ Benefits

• Health, dental and vision insurances • Retirement savings plan • Paid time off • Health savings account • Flexible spending accounts • Life insurance • Disability insurance • Tuition reimbursement • Quarterly or annual bonus eligibility for non-sales roles • Comprehensive and market competitive benefits • Continued career growth opportunities