Video Creative Strategist

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Whitecollars

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2018

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Whitecollars is a UK-headquartered recruitment consultancy that helps companies hire global, vetted talent on a flat-fee, no-commission model. They source candidates across 35+ countries, use a structured three-layer vetting process, and deliver vetted shortlists with interview insights and video recordings—typically within 7–10 days. Whitecollars offers replacement guarantees of up to 12 months, pay-only-if-you-hire pricing, and services for both employers (flat-fee recruitment for permanent and contract roles) and jobseekers (end-to-end job search support). They operate from London with a MENA branch in Cairo and position themselves as a cost-predictable, faster alternative to traditional recruitment agencies.

📋 Description

• Own the UGC video creative strategy across the brand's paid social channels, primarily Meta and other performance-driven platforms. • Research competitors, emerging DTC brands, winning ads, consumer trends, and social media content to identify creative opportunities. • Identify customer avatars, pain points, desires, objections, benefits, mechanisms, and purchasing triggers. • Develop creative angles and concepts based on customer psychology, product positioning, market trends, and performance data. • Build a high-volume pipeline of UGC concepts for testing and scaling. • Write high-converting UGC video scripts from concept through final execution. • Develop hooks, opening patterns, storylines, transitions, CTAs, and retention mechanisms for short-form video. • Adapt winning hooks, angles, and scripts into multiple variations. • Own the process from concept through script, creator brief, production, editing, and final ad. • Brief, source, evaluate, and direct UGC creators. • Collaborate with video editors to optimize hook rate, watch time, retention, and conversion potential. • Review creative outputs and provide precise feedback. • Maintain high creative velocity and move concepts quickly from ideation to testing. • Analyze creative performance using hook rate, thumb-stop rate, hold rate, watch time, CTR, CVR, CPA, ROAS, and other KPIs. • Break down winning ads into hooks, angles, avatars, scripts, offers, visual patterns, pacing, CTAs, and emotional triggers. • Create iterations and variations of winning creatives and continuously test hooks, scripts, angles, creators, formats, and executions. • Work with the paid media team to translate performance data into creative testing. • Conduct ongoing research across Meta, TikTok, Instagram, YouTube, Amazon, competitor websites, Reddit, and other channels. • Study high-performing DTC brands and stay ahead of UGC formats, creator styles, cultural trends, and direct-response techniques.

🎯 Requirements

• Proven experience as a UGC Creative Strategist, UGC Video Strategist, Creative Producer, or similar performance-focused role in DTC/e-commerce. • Verifiable track record of creating or scaling profitable UGC video ads with demonstrable performance results. • Portfolio containing real UGC/performance video ads. • Deep understanding of direct-response advertising and performance creative. • Exceptional UGC scriptwriting and direct-response copywriting skills. • Strong understanding of hooks, angles, avatars, pain points, objections, storytelling, retention, and CTAs. • Experience creating creative for paid acquisition. • Strong understanding of DTC funnels, offers, landing pages, and post-click experience. • Experience with Meta Ads and performance marketing teams, including visibility into creative performance. • Ability to interpret performance data and turn insights into creative iterations. • Experience working with UGC creators, editors, and/or creative production teams. • Excellent written and spoken English. • Native-level understanding of Western communication, culture, humor, social media behavior, and consumer language. • Strong understanding of the U.S. consumer. • High creative judgment and ability to recognize strong versus weak creative. • Portfolio should demonstrate DTC/e-commerce UGC video ads, direct-response scripting, varied hooks and angles, iterations, performance evidence, specific contributions, and measurable results. • Must have real DTC/e-commerce performance creative experience. • Must have strong UGC video scripting experience. • Must be able to show real UGC video ads worked on. • Must understand direct-response advertising and creative performance metrics. • Must have experience creating customer-acquisition ads. • Must demonstrate measurable results or clearly explain performance impact. • Must be obsessive, proactive, and relentlessly follow up. • Must identify opportunities, bring new concepts, and push creative forward without waiting for instructions. • Must be analytical and use data to make creative decisions. • Must be comfortable in a fast-paced environment where creative volume, testing speed, and iteration matter. • Must be growth-oriented.

🏖️ Benefits

• Highly competitive compensation package. • Uncapped performance bonus tied to a percentage of ad spend when targets are met. • Flexible working hours to accommodate your schedule and maximize productivity. • Fully remote setup, allowing you to work from anywhere in the world. • Opportunity to work directly on high-growth DTC brands with significant creative testing and scaling opportunities.