Senior Manager, Demand Generation – Digital Growth

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Workcare

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2014

💼 Consulting

☁️ SaaS

👥 HR Tech

Consulting • SaaS • HR Tech

Workcare is a SaaS platform and consultancy that helps organizations measure and improve workplace climate and prevent psychosocial risks (RPS). It provides online, profile-adapted questionnaires, intuitive analytics and reporting (including content for the DUERP), and connects clients with experts for tailored action plans and training. Workcare is aimed at HR teams, managers, consultants and QHSE leaders to support quality of work life (QVT) and organizational engagement.

📋 Description

• Develop and execute integrated multi-channel marketing campaigns that generate qualified leads and pipeline • Build demand generation strategies that align with company growth objectives and revenue goals • Partner with Sales, Business Development, Product, and Marketing teams to develop and execute lead generation initiatives • Manage lead lifecycle programs including lead scoring, routing, nurturing, and marketing automation • Develop targeted campaigns for key industries, buyer personas, and market segments • Manage webinars, digital campaigns, content syndication, paid media, email marketing, and event marketing programs • Track campaign performance and optimize programs based on conversion rates, pipeline contribution, and ROI • Manage campaign budgets and recommend investments that maximize marketing performance • Manage the day-to-day performance, coaching, and development of the Sales Development Representative (SDR) team • Establish outbound prospecting strategies and campaign priorities aligned with marketing programs and company growth objectives • Monitor SDR activity, productivity, pipeline contribution, and key performance indicators including calls, emails, meetings, opportunities, and conversion rates • Conduct regular coaching sessions, pipeline reviews, and performance evaluations to improve individual and team effectiveness • Partner with Sales leadership to ensure effective lead handoff, follow-up, and service level agreement (SLA) adherence • Optimize outbound processes, messaging, sequencing, and technology to improve prospect engagement and meeting conversion rates • Collaborate with marketing to develop account-based outreach campaigns, nurture strategies, and targeted prospecting initiatives • Analyze SDR performance data and recommend process improvements that increase pipeline generation and operational efficiency • Own the corporate website as the organization's primary lead generation platform • Develop and execute strategies that improve organic search visibility through SEO, GEO, and AEO • Partner with content, design, and development resources to continuously improve website performance and user experience • Lead conversion rate optimization (CRO) initiatives through landing page optimization, A/B testing, and user behavior analysis • Optimize website architecture, navigation, calls-to-action, forms, and lead capture experiences to improve conversion rates • Monitor website traffic, search rankings, AI search visibility, engagement metrics, and lead generation performance • Collaborate with content creators to develop search-optimized content aligned with buyer intent and AI-powered search experiences • Identify, evaluate, and implement emerging digital marketing technologies and AI tools that improve website performance and marketing effectiveness • Manage marketing automation platforms, CRM integrations, and lead management processes • Develop dashboards and reporting that measure campaign effectiveness, funnel conversion, pipeline contribution, and marketing ROI • Analyze marketing and sales performance data to identify optimization opportunities • Ensure accurate campaign attribution, reporting, and data integrity across marketing systems • Partner with leadership to establish KPIs and regularly communicate marketing performance and business impact

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field • Five (5) or more years of experience in B2B demand generation, digital marketing, growth marketing, or marketing operations • Two (2) or more years of experience leading or managing Sales Development Representatives (SDRs), Business Development Representatives (BDRs), or comparable outbound sales teams • Demonstrated success developing integrated marketing campaigns that generate qualified pipeline • Experience managing B2B corporate websites with a focus on lead generation and conversion optimization • Experience with SEO and working knowledge of GEO and AEO strategies • Experience using CRM, marketing automation, and sales engagement platforms such as Salesforce, HubSpot, Outreach, Salesloft, or similar technologies • Experience using digital analytics tools including Google Analytics, Google Search Console, SEMrush, Ahrefs, or comparable platforms

🏖️ Benefits

• paid time off • medical, dental, vision, and critical illness insurance • HSA, HRA, and FSA • life and disability insurance • EAP • 401K • legal and identity theft coverage • pet insurance and more